I’m bringing back a conversation on the power of reading. Now, this isn’t something you haven’t heard of, but I think we forget the gravity of it, and I want to give quick focus to some new research I’ve done recently. My conversation here is with Jeff Brown, host of the Read To Lead podcast and author of the book, Read To Lead. As you’ll hear, we don’t want to simply read and expose ourselves to messages, we want to actually digest the messages and take new actions in our lives. Jeff is an expert on the topic and I was really eager for this conversation. And I want to add something I’ve realized and given focus to. We spend much of our day reading social media and news snippets and an unrelenting amount of information all around us. But you aren’t digesting it. Your brain is in entertainment mode. Think about your mindset when you sit down for entertainment vs your mindset when you sit down to participate in a class. Completely different psychological mindset. With entertainment, your mind is turned on for a dopamine hit. In a class your mind is turned on to learn. This is the difference I see when we spend all day reading from all the different sources around us, vs when we are still and we read a non-fiction book, even if we are listening to it. The concept has further elevated the importance of reading books to me. I think you’ll be further inspired by this conversation with Jeff Brown. Sign up for your $1/month trial period at shopify.com/kevin Go to shipstation.com and use code KEVIN to start your free trial. Learn more about your ad choices. Visit megaphone.fm/adchoices