Money is seen as a serious thing. In some worldviews, it's the most powerful thing in the world.

And in the industry I am in, that would be financial media, men abound.

I hesitate to say that it's male dominated, but nobody thinks twice about a man in financial media, right?

When I started writing about money, my content was not gendered.

That is to say my website's color scheme was black and white.

The only feminine thing about my

work was my female face on the author biography, but very quickly it became clear

that women were more interested in my ideas than men, and as I gained

traction, I noticed people perceived my brand as personal finance for women. Now remember nothing about my aesthetic choices or

the subject matter at the time would have suggested that was the case but because I

was a woman that was the case but because I was a woman that was the assumption and frankly I have a

raging feminist streak so I was fine with this I love women I Cheryl Sandberg that ass and I

leaned the fucking but it wasn't a conscious branding goal of mine at the outset.

And I have a lot of wonderful male readers and listeners.

Hello to all the men listening.

I like to say that it's only the truly secure men. and I don't want to paint with a broad pink brush or insinuate that my work now is only for women,

just that the initial reception assumed it was

because of my gender.

But like nobody looks at Dave Ramsey and goes, oh, it's finance for men, it's finance for boys.

No, they go, oh, it's finance for fundamentalists.

Just kidding. I promise, I'm kidding, it'm just a joke. I'm kidding. It's just a joke.

Anyway.

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