All right, everybody. Welcome back to another edition of the Untitled Jeff Gluck podcast.

I'm your host Jeff Gluck, and today it's another in the Driven Life series,

where this year I'm talking to people from the racing world about their habits and methods,

and hopefully they are things that you could apply to your daily life or your workplace.

And today is another one with Mike Arning, who is the founder and senior vice president of

TrueSpeed communication.

If you are not familiar with TrueSpeed, it's actually a PR agency that Tony Stewart owns.

Yes, Tony Stewart owns a PR agency.

They do some marketing as well.

And they are known for having some of the top drivers, including Tony Stewart during his career,

Kevin Harvick, Kyle Bush. They do all of Stuart Haas stuff. So lots of stuff going on. And Mike Arning is the head of that. And so I

wanted to talk to him about how he has built that team and try to find some lessons through that

that could help people in their workplace. All right, everybody. I'm here with Mike Arning.

And Mike, first of all, thank you for joining us I appreciate it no problem glad to be

here um so obviously you've you've built a successful business and you've built a team of people and

everything but um before we get into that uh I guess I'm wondering if somebody is out there and they're

wanting to get started in the PR world in particular, and they're not already, you know,

down the road with their career or whatever, and they still have a chance to sort of shape

their own way. What's like a good first step for people who are in college now or something

like that? You know, probably the biggest thing is, and I don't care how much media changes,

the written word is still incredibly valuable. And that might be counter

to what some people think as the print industry continues to consolidate and things like that.

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