The Difference Between Audience vs Community #1703

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Marketing, Careers, Business

4.6 • 1.4K Ratings

🗓️ 13 April 2021

⏱️ 5 minutes

🔗️ Recording | iTunes | RSS

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Summary

The Difference Between Audience VS Community In episode #1703, we talk about the difference between audiences and communities. While audiences can be leveraged in amazing ways, if you can build a community around your brand you will have a much more powerful and robust force to wield and connect to. Join us today and hear how to build and thrive within communities, and to learn about some of the gains you’ll see by doing so. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: The Difference Between Audience VS Community. [00:27] Audiences are not as engaged and active as communities. [01:24] Why Eric puts effort into fostering community. [02:08] The idea that communities are like motes and how to build one. [03:16] Why people flock to like-minded communities. [03:46] Go to https://marketingschool.io/pro for 14 days of free entry into our community! Links Mentioned in Today’s Episode: Greg Isenberg community.club Jayson Gaignard Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Neilpatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Welcome to Marketing School, the only podcast that provides daily top level marketing tips
0:06.4	and strategies from entrepreneurs that practice what they preach and live what they teach.
0:11.4	Let's start leveling up your marketing knowledge with your instructors Neil Patel and Eric
0:16.8	Sue.
0:17.8	All right guys, before we start, we got a special message from our sponsor.
0:24.1	If you want to rank higher on Google, you got to look at your paid speed time.
0:28.6	And fast your website loads the better off you are with Google's Corvital update.
0:33.2	That makes it super, super important to optimize your site for low time.
0:37.7	And one easy way to do it is use the host that Eric and I use dream host.
0:42.2	So just go to dream host or Google it, find it, check it out, and it's a great way to
0:47.1	improve your low time.
0:48.6	All right, so today we're going to talk about the difference between audience versus
0:54.4	community.
0:55.4	Neil, you want to start first?
0:56.8	Yeah, it's actually a really simple difference.
0:59.3	So audience could be you have a ton of followers, you have a ton of readers, you have, you
1:03.7	know, like I have 9 million blog visitors, but that doesn't necessarily mean community.
1:08.3	People could find you from Google, they could find you from another website that links to
1:12.2	you, read you or follow you, but are they engaged?
1:16.3	And that's it between audience and community.
1:19.0	Audience think of it as like how many followers you have.
1:21.3	Community is how many people are super engaged, commenting, liking, interacting with you will
	...

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