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Marketing School - Digital Marketing and Online Marketing Tips

The Deion Sanders Effect

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Marketing, Careers, Business

4.61.4K Ratings

🗓️ 27 September 2023

⏱️ 9 minutes

🧾️ Download transcript

Summary

Neil and Eric talk about what you can learn from American football coach Deion Sanders on brand building and influencer marketing TIME-STAMPED SHOW NOTES: (00:00) - How much does Deion Sanders make in a year? (00:30) - 'The Deion Sanders Effect,' and who is he (01:56) - Why is Deion Sanders so influential? (03:12) - What can we learn from Deion Sanders from a marketing standpoint? (05:28) - Influencer marketing is not all about promotion (06:54) - The average NFL coach's salary (07:43) - How did Fashion Nova grow their profit Go to https://www.marketingschool.io to learn more! Don’t forget to help us grow by subscribing and liking on YouTube! Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0

Neil, did you know Deon Sanders makes basically about nine and a half million dollars a year,

0:07.3

so?

0:08.3

That's crazy.

0:09.3

I thought from his coaching job, he was getting some around five million dollars a year.

0:13.4

Sorry, no, that was Nick Saban.

0:15.6

Deon Sanders' contract is $30 million with the Colorado Buffaloes, and he makes $5.5 million

0:20.8

a year.

0:21.8

And it's his first year of being a head coach of a major division, we should call it.

0:28.6

So in this episode, we wanted to talk about the Deon Sanders effect.

0:31.6

So do you want me to give some context first before we go into it?

0:34.4

Sure.

0:35.4

And you should probably break down who Deon Sanders is, because I know we have some international

0:38.4

listeners who may not know.

0:40.3

So Deon Sanders is an American football player, and he used to play for the Atlanta Falcons.

0:45.7

He played for the 49ers.

0:46.7

He's just like an American football player for the Cowboys, and he was one of the best cornerbacks

0:51.8

defensive players out there, and he was known for his show voting, very personable character.

0:57.4

And he actually coached at a small college called Jackson State for maybe two, three years.

1:03.5

So they actually did pretty well last year.

1:04.8

I think they're like 12 and 1 or something.

1:06.1

I could be wrong.

1:07.9

And now he got hired to Colorado, which is a Pac-12 school, which is a bigger division,

...

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