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Nighttime

the Decline of Tim Horton's (with Corey Mintz)

Nighttime

Curiouscast

True Crime, Documentary, Society & Culture, History

4.61.3K Ratings

🗓️ 28 September 2020

⏱️ 43 minutes

🧾️ Download transcript

Summary

Once upon a time, I loved Tim Horton's. I drank their coffee and I ate their fresh baked goods, but those days are gone. The love affair is long over. To put it bluntly, I think they suck now. What puzzles me, is that it wasn't always this way and that's why I'm left with burning questions... When did they lose their way, why did they lose their way, and will they ever get back the magic they used to have? It wasn't until I happened upon a piece of investigative journalism in a MacLean's magazine that the full picture of this betrayal became apparent. The piece was titled "How Tim Horton's lost it's way" and as I read it the veil of marketing that had obscured the slow decline of Tim Horton’s was forcefully pulled away and Canada's dirty secret was exposed. Some of the points raised in that article will be discussed and expanded upon in this episode as in this episode, I'm joined by author and journalist Corey Mintz. Our topic is the DECLINE of Tim Hortons. Links referenced in the episode: Corey Mintz on twitter: https://twitter.com/coreymintz How Tim Hortons lost it’s way: https://www.macleans.ca/opinion/how-tim-hortons-lost-its-way/ Recreating Tim Hortons Menu for the Better: https://www.macleans.ca/opinion/recreating-the-tim-hortons-menu-for-the-better/ Tim Hortons Needs to Stop Dreaming: https://www.macleans.ca/opinion/tim-hortons-needs-to-stop-dreaming/ Contact: Website: https://www.nighttimepodcast.com Twitter: https://twitter.com/NightTimePod Facebook: https://www.facebook.com/NightTimePod Instagram: https://www.instagram.com/nighttimepod Support the show: https://www.patreon.com/nighttimepodcast Premium Feed: https://www.patreon.com/Nighttimepodcast Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

Click on a timestamp to play from that location

0:00.0

Hello listeners Jordan here. I just want to let you know that you can listen to nighttime early and add free on Amazon music

0:07.0

Include it with Prime You are tuned to the nighttime podcast focused on the fringe of Canada. Hello listeners. I always get a bit uncomfortable heading into this sort of episode,

0:32.1

but I'm not going to let controversy stop me from

0:34.6

following my gut. In this episode of nighttime I'm going to be discussing a

0:39.6

topic some hold so sacred and so dear that to them I'm going to be walking all over the very

0:46.9

fabric of Canada. I'm sure this episode will cost me a segment of my

0:51.6

listeners but I have no choice but to talk about this.

0:55.6

Let me just take a deep breath and then we'll get into it.

0:59.5

Once upon a time I loved Tim Hortons. I drank their coffee, I ate their fresh baked goods,

1:06.3

but sadly those days are gone. The love affair is long over. To put it bluntly, I think they suck now. But like I said, it wasn't always

1:17.3

this way, and that's why I'm left with these burning questions. When did Tim Hortons lose their way? Why did they lose their way?

1:25.0

And will they ever get back the magic they used to have?

1:29.0

The answers to these questions, however, were sitting right in front of my nose.

1:34.9

I suppose I was just a bit too upset to realize it.

1:38.9

It wasn't until I happened upon a piece of investigative journalism in a McClain's magazine that the full picture of this portrayal became apparent.

1:47.0

The piece was titled How Tim Hortons Lost Its Way.

1:52.0

And as I read it, the veil of marketing that obscured the slow

1:56.2

decline of Tim Hortons was forcefully pulled away, and Canada's dirtiest secret was left exposed.

2:03.7

Some of the points raised in that article will be discussed and expanded upon in this episode

2:09.6

as fortunately I was able to connect with the brave soul who wrote the piece.

2:14.9

Our conversation is what we're about to hear.

2:18.3

So let's get into it.

...

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