The Data-Driven Entrepreneur: Mastering Customer Success (with Dan Henry) Pt.2 - June ‘22 | Ep 519

The Game with Alex Hormozi

Alex Hormozi

Entrepreneurship, Education, Business, How To

4.9 • 4.4K Ratings

🗓️ 1 April 2023

⏱️ 36 minutes

🔗️ Recording | iTunes | RSS

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Summary

It’s about finding your leverage. Today, join Alex (@AlexHormozi) as he guests on Dan Henry’s show to discuss various topics related to entrepreneurship, including user research methods, evaluating user feedback, and the importance of understanding customer needs. He also shares tactical advice on increasing word of mouth and transitioning from a personal brand-based business to a brand-focused business with database marketing. This is part 2 of the interview.

Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart.

Check out the episode on Dan Henry’s YouTube Channel!

Timestamps:

(3:58) - Word of mouth & Linear tactics: referrals, shilling.

(7:15) - Drive results, emotional wins for quadratic returns.

(12:45) - Market customer results, not face.

(16:58) - Database marketing builds equity and substantiates claims.

(19:06) - Qualities of an entrepreneur Alex looks for & avoids

(28:19) - The parallel between branding & finding a mate

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Transcript

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0:00.0	Layland, I spent a really long time trying to narrow it down because we believe in three values
0:03.6	rather than five or ten or whatever because you can try and you lay thinking. It's very difficult
0:07.8	to map five values or ten values against like a decision. Welcome to the game where we talk about
0:14.4	how to get more customers, how to make more customers, how to keep them longer, and the many failures
0:18.2	and lessons we have learned along the way. I hope you enjoy and subscribe.
0:22.8	I don't know if I ever told you this. I might have told you this, but a conversation
0:27.4	and you had, I believe it was the first time we met. It was backstage at FHL, right?
0:32.4	And I had this course that at the time was like the hot Facebook ads course, right? And we're standing
0:38.7	back there and I'm, you know, back then I was this little hudgy skinny fat dude sitting there
0:45.2	all with those stupid bunny here had on my head and stuff. And I could sense your disapproval
0:51.2	like through your, through your pores. And I said to you, I was like, hey man, like how's it going
0:57.2	with Facebook ads or whatever? You're like, oh, like yeah, at the time you were like, yeah,
1:01.1	I don't know how to do Facebook ads. I suck at them. You just were like, just, I don't even know
1:06.0	and I'm like, well, what is your ROI? And you're like, I don't know, it's like 20 acts. I'm like,
1:09.3	wait a minute, what? I'm like, what do you mean 20 acts? I'm like, I'm at like five acts at,
1:15.3	you know, spending hundreds of thousands of dollars a month. What, like, how are you doing this,
1:20.0	you know? And you're like, oh, like our cheapest product is 16 grants. I don't give a shit what
1:24.7	our Facebook ads cost. And when you said that, my entire world changed because at the time,
1:30.2	we were pushing anywhere from six to a million, 600 million a month on a, on a thousand dollar
1:35.2	product. And when you said that immediately, I realized that and this is something that I see
1:42.1	other entrepreneurs just don't get. They believe everything revolves around what button you push
1:47.4	in the dashboard. And this is life, right? This is reality in entrepreneur world is you got to
	...

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