4.9 • 960 Ratings
🗓️ 27 March 2024
⏱️ 11 minutes
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0:00.0 | Welcome to 10 minute Bible Talks, where we connect the Bible to your life and the time it takes to get to work. |
0:10.8 | I'm Jensen Holt McNair. |
0:12.1 | Have you ever heard of de-influencing? It's a |
0:17.6 | trend on social media where influencers, people whose job it is to get their |
0:22.0 | followers to buy the products they tell them about. |
0:24.9 | These influencers have started trying to de-influence their followers. |
0:29.7 | They've begun posting short videos with quippy captions like Allow Me to Deinfluence you. |
0:35.6 | And then they proceed to show you why the products other influencers are telling you that you need |
0:40.8 | are not actually worth it. Now some of the videos are truly altruistic in nature. |
0:46.0 | The creators are just trying to shine a light on kitchens that look like normal kitchens. |
0:51.0 | Unorganized pantries and closets that aren't aesthetically pleasing, clothes that aren't |
0:55.7 | perfectly curated, in a water bottle that came from Walmart. |
0:59.7 | See their goal is to remind their audience that they don't need to buy the products |
1:04.8 | they're being influenced to buy to live a perfectly happy life. But some of the |
1:10.1 | videos are sneaky. They're de-inf de influencing you from buying the popular items, |
1:15.0 | convincing you they're a trustworthy source by being honest with you, authentic |
1:20.3 | about their opinions, and then ending their video with a different product you actually do need because it's half the price and way better. |
1:28.0 | See they earn your trust making you think they're helping you, saving you money, all the while still attempting to sell you something. |
1:36.0 | They aren't really de-influencing you. |
1:39.0 | They're merely attempting to steal your trust so that you can be influenced by them now. Now I read |
1:44.8 | articles designed to teach influencers how to capitalize on de-influencing to |
1:49.8 | continue to sell products, how de-influencing can gain them trust with their audience and |
... |
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