The #DamnGood Indie Brands That You Need to Know About Right Now
Breaking Beauty Podcast
Dear Media, Jill Dunn and Carlene Higgins
4.7 • 954 Ratings
🗓️ 22 July 2020
⏱️ 48 minutes
🧾️ Download transcript
Summary
As two longtime beauty editors, we’ve always made it a point to highlight the *breakthrough* people, products and moments snatching our attention. Today, we’re shining a light on the latest indie brands breaking through a whole lotta clutter. From the next K-Beauty Vitamin C serum bound to make its way onto your top shelf with its purse-friendly price tag, to the colourful Gen-Z toner already fire with TikTok fans, here are our picks of what’s sure to be the next big things.
Discover the under-the-radar Canadian haircare brand for curly girls that’s just been scooped up by Target, along with a haute hair jewelry line designing functional art for afros, locs and braids. Nude lipsticks for all skin tones (for real), and a first-to-market powder shampoo for zero-waste fans – these are the #DamnGood indie brands to get on your radar, right now.
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*Disclaimer: Unless otherwise stated, all products reviewed are gratis media samples submitted for editorial consideration.*
Hosts: Carlene Higgins and Jill Dunn
Theme song, used with permission: Cherry Bomb by Saya
Produced by Dear Media Studio
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Transcript
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| 0:00.0 | The following podcast is a dear media production. |
| 0:02.8 | Welcome to Breaking Beauty, |
| 0:08.8 | the podcast all about the breakthrough people, products, and moments in beauty. |
| 0:13.0 | We're your host, Jill Dunn, and Carleen Higgins. |
| 0:15.9 | Hey everyone, welcome back to Breaking Beauty Podcast. hope you're having a great summer so far as best as you can. |
| 0:27.3 | Hey, Carleen. Hi Jill. Today you guys were really excited to bring you another damn goods episode. This is where we give our honest reviews and |
| 0:36.1 | insights on what's really worth the spend out there. Of course we always focus on the breakthroughs, |
| 0:42.0 | the breakthrough products, people, and moments |
| 0:45.0 | that are getting our attention as long-time beauty editors |
| 0:48.3 | and that's especially true today. |
| 0:50.8 | We're going to be talking all about the new indie brands that are indeed breaking through and that you need to have on your radar right now. |
| 0:58.6 | So, Carleen, you and I talk about this all the time. There's just so many products like you and I get overwhelmed and I can only imagine like the regular woman out there going up and down the aisles of Target or Alta and they're just going what do where do I even start you know and you know there's been more and more and more launches especially in the last decade or so |
| 1:18.0 | Well, and especially with direct to consumer brands you know you don't even need a retailer all you need is a |
| 1:23.5 | Shopify account and a warehouse and away you go. So don't worry though we're going to |
| 1:29.2 | help you separate the grates from the gimmicks. That's part of what we do here is help you edit your top shelf. |
| 1:35.6 | And today we're really going to be focusing on the icons in the making. |
| 1:40.7 | We know that you guys love skincare. |
| 1:42.4 | There's been a deluge of skincare |
| 1:44.2 | launches and no signs of slowing down. I just read this thing that I thought might be |
| 1:48.6 | interesting for our listeners. I was reading it in Women's Wear Daily which is like an industry news |
| 1:53.5 | publication and they had a quote from Larissa Jensen who is the VP of MPD group they |
| 1:58.8 | kind of are like a trend watching agency and she was quoted as saying that skin care started to grow to the point |
... |
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