How is it that a nobody from the Assembly in New York, from Uganda, is suddenly going to be the mayor of New York City?

Has to be some pretty serious advertising. I'm from New York. I never heard of the guy before a few months ago. This is Oramem Dami. We're going to talk about this guy and also the effective advertising on the human brain with the guy that I've been waiting a long time to interview. Dr. Gadsad, professor, author, evolutionary behavioral scientist, also scholar at the Declaration of Independence Center for the Study of American Freedom at the University of Mississippi. Dr. Nice to meet you. How are you? I'm doing well. Thank you so much for having me. I think that's the test study, right? The Zoran Mammondani guy just became a citizen seven years ago. I never heard of him before. He was in the Assembly in New York, which is the House of Representatives in New York, and never voted, voted occasionally when he felt like it. Suddenly he's going to be the leader of the biggest city in this country. It's not him. It's the advertising, isn't it? It's got to be. I mean, it is the advertising in the sense that, yes, he had a very, you know, viral social media campaign.

But it's also a reflection of the fact that most people, there's an expression in Arabic.

Arabic is my mother tongue.

The expression when translated into English is getting drunk by smelling the cork of the wine bottle,

which basically refers to someone who has a weak constituency, right?

They're not, they don't need to actually drink the wine to get drunk.

They just take a little whiff and they're already drunk.

So how do we apply that to what you're asking?

Well, he's young. He has a smile,

which, by the way, I've analyzed as being a total fraudulent sadistic smile, but notwithstanding,

most people look at that. He's young. He's energetic. He's a new guard. He smiles. Therefore,

he must be good. Most people are cognitive misers, Joe, meaning that they are

intellectually lazy. And so if you design a good viral campaign, most people will say, okay, sign me up.

84% of Gen Z women in New York City voted for this guy. You're right. Nice smile. I see some evil

there. I'll be honest with you, but I'm not a young

woman either. A nice smile. Oh, look, he's eating rice with his fingers. That, I guess, applies to someone. Oh, he's speaking Arabic. That applies to. Oh, he's rapping now. That applies to, oh, he wants to free everybody from Rikers. That applies to somebody. So, Doctor, is it a matter of just blanketing everybody, anything you want, anything you need, anything you desire.

I'm going to bring it to you.

Just vote for me.

Exactly. Doctor, is it a matter of just blanketing everybody? Anything you want, anything you need, anything you desire,

I'm going to bring it to you, just vote for me.

Exactly.

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