You got a lot of industries that are going woke.

And a lot of people, I know, most people who watch the shows we do, they don't skateboard.

They don't know that much about it because it's not the biggest industry.

I mean, if we were talking about football, it'd be easy.

But we've got a couple really interesting stories as it pertains to a major sporting event, an Olympic sporting event, and how it's pushing female skateboarders out, and also how it's becoming increasingly racist.

Quite literally telling people that you're white, you can't be involved in a certain campaign or something like that.

That's actually our lead story.

But I also think we'll definitely get into

women's sports in general. So this is kind of like a round two. Skateboarding, of course, is kind of

the sporting linchman because I've been doing it most of my life. We got some skateboarders in the house,

some pro skateboarders. And we'll do our best for all of you who are listening to translate and

try and tone down the esoteric nature of talking

heavy sports. But for those that are that are interested, I think this is not about skateboarding.

It's just about a major sport. It's the Olympics. And it's about how we're seeing female skateboarders

be pushed out. It's about how we're seeing the industry get taken over. And what I find really

fascinating about this,

first, I'm biased because I skate. I see this more than anybody else. But I do think this matters because skateboarding is a small industry. It's a big sport. It's an Olympic sport, like I

mentioned, but it is relatively small in terms of its market share. And this means it was very

easy to inject politics into, but also really fragile.

So my view, I honestly think that a lot of this woke expansion into skateboarding has destroyed

it. And I think one of the reasons we're seeing brands fail is because of it.

You know, when you've got people who are inspired to be the best athletes being shut out

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