The Creator Economy in 2024 with JLD and Jay Clouse
Entrepreneurs on Fire
John Lee Dumas
4.8 • 4.1K Ratings
🗓️ 28 September 2023
⏱️ 50 minutes
🧾️ Download transcript
Summary
At INBOUND 2023, HubSpot's annual conference, JLD did a live, on-stage interview with Jay Clouse, host of Creator Science, all about the Creator Economy in 2024.
Top 3 Value Bombs
1. Focus your content and your curation within your newsletters to be read by your listeners on a very consistent basis.
2. Producing a massive amount of content is under-hyped. A lot of people are scared of producing a lot of content because they think it'll oversaturate their listeners and get them to unsubscribe.
3. The higher the barrier, the lower the competition. When you can do something in this world, specifically in business, that's really hard to do - that's hard to replicate - the level of competition is going to be so much smaller.
Become a smarter creator in just 10 minutes per week! - Creator Science
Sponsors
HubSpot There's a better way to win, and it all starts with the new HubSpot Sales Hub. It's smart software for smart sales teams that feels good to use! Try it for yourself at HubSpot.com/sales
FranBridge Many EOFire listeners have launched franchises in a variety of industries outside of food – and FranBridge Consulting has guided them to these premier opportunities! Sign up for a free consultation with Jon - or get a free copy of his book, Non-Food Franchising - at FranBridgeConsulting.com
ZipRecruiter The most effective way to find the best people for your roles! Try ZipRecruiter for free before you commit at ZipRecruiter.com/fire
Transcript
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| 0:00.0 | Boom! Shake the room, Fire Nation! JLD here and welcome to Entrepreneurs on Fire. Brought to you by the HubSpot Podcast Network, the audio destination for business professionals with great shows like the Goal Digger Podcast. |
| 0:15.0 | Today as a pretty interesting episode Fire Nation, I actually presented live at HubSpot's conference in Bound in Boston. This was in September of 2023. |
| 0:27.0 | It was a really cool conference. I was glad to be there. I had a really interesting and fun conversation with Jay Klaus. |
| 0:34.0 | So tune in as soon as we get back from thinking our sponsors. |
| 0:39.0 | Online Marketing Made Easy Podcast hosted by Amy Porterfield is brought to you by the HubSpot Podcast Network, the audio destination for business professionals with a focus on online business including digital courses, |
| 0:49.0 | list building content and more. Online Marketing Made Easy breaks down big ideas and strategies into actionable step-by-step processes. |
| 0:56.0 | A recent episode that will help you get more results with a whole lot less stress is on four ways to avoid burnout. Listen to online Marketing Made Easy wherever you get your podcasts. |
| 1:05.0 | Many EO Fire listeners have launched non-food franchises and Frambridge Consulting has guided them. Frambridge's founder and frequent EO Fire guest, John Austin, has done more placements than any other in the country in his service is free. |
| 1:18.0 | Center for a consultation with John or get a free copy of his book, non-food franchising at frambridgeconsulting.com. |
| 1:26.0 | Hello everybody. Thanks for joining us. My name is Jay Klaus. |
| 1:30.0 | I host a podcast called Creator Science. It's very meta. I interview other creators about how they built their business people like John. |
| 1:38.0 | It's on the HubSpot Podcast Network and I'm joined by the one and only, John Lee Dumas, the host of entrepreneurs on fire, legendary, legendary podcast, early mover in the space. |
| 1:52.0 | With over 4,000 episodes, more than 150 million lifetime downloads, 2 million listens per month, and 7 figures in annual revenue, JLD is just getting started. |
| 2:05.0 | We are here to talk to you about the Creator Economy in 2024 and beyond. I want to get a little bit of a sense of the room. |
| 2:13.0 | Who here is publishing content themselves on a regular basis? |
| 2:19.0 | How many of you folks are publishing content independently? Fair enough. And how many of you are publishing for your team in-house? |
| 2:29.0 | Very cool. One more question. Who's doing video? And who's doing writing? We'll call it a newsletter. |
| 2:39.0 | Great. All right. Love to see that we have some full-time creators here in the house. |
| 2:46.0 | I think, John, we got to start with AI. It's the obligatory topic of the time. I'd love to hear. What do you think about AI? And maybe as a starting point, how are you using it in your business today? |
| 3:02.0 | Is anybody here in the audience using AI currently? Joe Hans? Looks like maybe 10 or 15 percent. And I think that's pretty much what I expected and what I've seen across the board. |
| 3:16.0 | Somewhere between 10 to 15 percent of active content creators are actively using AI in their business. |
| 3:22.0 | With entrepreneurs on fire, we're not actively using AI on a day-to-day basis. We do use a tool called pod scribe to get transcripts of our podcasts pretty accurately and quickly, which has been very effective. |
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