The Counterintuitive Production Trick That Turned Rap into a Juggernaut| Rick Rubin EP 607

The Daily Motivation

Lewis Howes

Education, Self-improvement

4.8 • 893 Ratings

🗓️ 7 May 2024

⏱️ 8 minutes

🔗️ Recording | iTunes | RSS

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Summary

Driven to capture hip hop's raw live energy lacking in early rap recordings, Rick Rubin pioneered aggressive beats and scratches that defined seminal albums launching superstar careers, though commercial ambitions weren't his priority. As a fan and student, Rubin focuses on facilitating artists' purest expression, easily distinguishing forced moments from honest intentions that emotionally resonate. Believing pure presence and vulnerability, not rehearsed perfection, make live performances magical, Rubin argues great bands balance improvisation's spontaneity with consistency displaying their best selves.

Transcript

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0:00.0	Hi my name is Lewis Howes and welcome to the Daily Motivation Show.
0:07.0	What was that first time where you're like, I can't stop it?
0:14.7	It's just a movement of its own.
0:16.6	It's taking over the world.
0:18.0	It's everywhere.
0:19.4	Everything lined up and things just took off. It happened early on when I started making hip-hop records,
0:26.0	so I was still going to NYU, living in the dorm room.
0:29.0	We made seven 12-inch singles over maybe a year and those got very popular but very
0:36.4	popular in this underground world you know it was an underground world most people
0:40.5	had never heard rap music you know rap music rap music was not what it was. It was a very underground form of local music.
0:48.8	But there was a club called Nagrille, which was a reggae club. And one night a week they had rap music,
0:54.8	and they would bring artists from those other places,
0:57.6	and they would play there.
0:59.0	And I would go to that every week and get to hear
1:02.2	rar music, and that was the most exciting.
1:04.4	It felt very tangential to punk rock for me.
1:07.6	It felt like it's another music of pure expression
1:11.2	on a street level where the people who are making it are not virtuos, young people who have something to say.
1:19.0	I just loved it. It really started more as a documentarian because I would go to this hip-hop club and it was great and the music the live music was so cool and so interesting
1:29.6	And then the records that were coming out at that time there there were no albums yet, but there were 12 inch singles.
1:35.0	And the wrapped 12 inch singles that would come out didn't have the energy that I heard at the club.
1:40.5	Because the people who were making them were experienced music makers.
	...

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