What's up, everybody? Welcome back to another episode of the Action Academy podcast, Corporate America's

Least favorite podcast. I am your humble hosting guide. Brian Lubin helping you replace corporate

with cash flow. In March of 2022, I left a six-figure corporate sales position to start my own business

while traveling full-time around the world. Since then, it has been a documentation of my journey

from zero to

$10 million in this business. Live on this podcast so that you guys can witness the wins,

the losses, and the lessons along the way so that you can learn how to do it also.

Quit your job, travel around the world, have a bunch of fun. That's what we do, baby.

Today's podcast conversation is the one cost that nobody budgets for.

The one cost that is the most costly in your line item, expenses that nobody budgets for.

It's not your fixed costs.

It's not your variable costs.

It's your opportunity cost.

Let me explain.

Throughout this podcast episode, I'm going to give three examples, three real life stories that

will tie into exactly why opportunity costs is the most lethal and dangerous cost that

nobody is budgeting for.

And at the end of the episode, we will teach you how to solve for this.

We'll begin these examples with person A.

Person A is going to be

the guy or the girl that is working a job. Will you probably make between $80,000 to $112,000 plus per year,

you've got good savings habits. So you've got budgeting figured out. You've got your fixed and

...