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Gloss Angeles

The Consumer Perception of Black-Owned Brands With Briogeo Founder & CEO Nancy Twine

Gloss Angeles

Kirbie Johnson and Sara Tan

Charlotte Palermino, Halsey, Sara Tan, Kirbie Johnson, Rihanna, Beauty Podcast, Arts, News, Entertainment News, Selena Gomez, Hailey Bieber, Fashion & Beauty, Beauty

4.8679 Ratings

🗓️ 5 May 2023

⏱️ 54 minutes

🧾️ Download transcript

Summary

Nancy Twine is the Founder and CEO of Briogeo, likely one of your favorite haircare brands. Nancy launched Briogeo in Sephora 10 years ago as the youngest African-American woman to have her brand carried at the retailer. Today, she joins Kirbie to chat about what it was like launching the haircare line after leaving a stable job on Wall Street, how different the "green" category was a decade ago, the consumer perception of Black-owned brands, and why she feels it's her responsbility to invest in upcoming Black-owned brands.


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Transcript

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0:00.0

Hi Kirby. Hi Sarah. Welcome to Los Angeles. Welcome glamgelinos. We hope you stay a while.

0:12.9

Hello, hello. We have an incredible guest today. I know a lot of you are fans of this person because she is a powerhouse in the green

0:22.6

beauty space. She has a 10-year-old brand. This brand has longevity, which I think is very important

0:28.9

this day and age. It's Briogio's founder and CEO Nancy Twine. What I've learned is that not every

0:35.6

founder should be a CEO, to be quite frank.

0:38.3

And there's no fault in that, but when you have a founder who is also a great CEO, it can make for some magic, that's for sure.

0:46.3

Nancy turned briozio into a beloved brand. I know so many of you are obsessed with her products,

0:51.3

and she was the youngest African American woman to launch her brand in Sephora, which is something

0:56.4

to applaud because it was, I believe, 2015.

0:59.3

At that time, diversity and inclusion was not a priority for these retailers.

1:03.3

Nancy went from working on Wall Street, which she'll detail in this interview, to launching

1:07.8

this brand, which was inspired by her mother.

1:10.5

Now, 10 years later, it's still thriving,

1:13.1

still on top, still a beloved brand that people keep going back to. I'm so excited for you to get

1:18.3

to know a little bit more about her. We are going to talk, obviously, about her career journey

1:22.3

and what separates Briozio from everything else. But we're also going to talk about serious issues that we've

1:28.2

tackled on the podcast before. And I really think that Nancy's point of view is not only crucial,

1:34.3

but extremely refreshing to hear. The other thing I love about Nancy is that she's very forthcoming

1:38.8

with information. She wants to share what she's learned and she wants to help people. You can tell

1:43.5

she's a helper through and

1:44.6

through she's actually just launched herself on intro it's a platform an app rather that both sarah and

1:50.7

i are on so if you want to pick nancy's brain that's one way to do it but also she launched nancy twine

...

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