The confronting truth about sponsored posts

Mental Makeover

Lauren Curtis

Mental Health, Health & Fitness

4.8 • 601 Ratings

🗓️ 23 September 2019

⏱️ 30 minutes

🔗️ Recording | iTunes | RSS

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Summary

The stigma around sponsored posts is still very much alive and thriving, and I almost think that might actually be a good thing. The social media industry is booming, influencers are cashing in, and a lot of the time they're not even disclosing their sponsorships. Many are banking cheques for promoting products they've barely used and it begs the question: who can you really trust? While I pride myself on being 100% honest 100% of the time, I know that many people can't say the same, and it's why I think the distrust of sponsored content might actually be a good thing: it encourages people to be aware, to ask questions and to avoid being taken advantage of. You're absolutely always safe on my page, you never have to question if I've prioritised money over integrity (ever), but I still want you to be fully informed about the almost 'secret' world of sponsorships and paid posts. Please let me know what you think of today's episode, and if you enjoyed it, don't forget to subscribe, rate and review! THANK YOU ❤️

Transcript

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0:00.0	Hi guys, my name is Lauren Curtis. I've been on social media since 2011 and since then I've grown a following of over 7 million people across my platforms.
0:09.9	And I have learned a lot along the way. The Mental Makeover podcast shares real, very honest advice on all things happiness, body image, self-love, relationships, spirituality and reaching your goals.
0:23.6	Hi guys, welcome back. I hope you're all having a lovely week. I just got back from Bali
0:30.3	and I want to chat with you all about something that happened last night. So I've been working with a hair care brand
0:40.1	for about four months now. I've been using the products religiously. I've been seeing
0:46.8	awesome results, blah, blah, blah, blah. This isn't actually sponsored so I'm not going to go
0:51.7	into my results and my experience, but it brought up something
0:56.2	that I've kind of wanted to talk about in depth for a while, and that is sponsorships. And when I
1:04.0	started my channel, I was ripped to shreds by everyone, it felt like at least. A lot of people really didn't like me a couple of
1:13.5	years ago. I think that's because when my channel was like peaking, obviously I had a lot of people
1:18.9	watching and tuning in. So the more people that are watching, the higher the chance of people
1:23.4	that will find you that won't like you. And that's cool. I get the, I get like how this whole
1:27.8	world works. But it's weird because now that I've been around for a while, I started when I was
1:35.5	about 18, 2011, and I'm 26 now. I feel like because I've been doing it for such a long time now,
1:45.3	the people that are following me now really get me. Like, they're probably the people that are listening to this,
1:51.0	to be honest. Like, the people that listen to this, the people that still follow me on social media,
1:54.8	they interact. Those are the people that I really, really vibe with and that I feel like
2:00.4	vibe with me. You understand the kind of person I am. If I'm, I really, really vibe with and that I feel like vibe with me. You understand the kind of person I
2:03.8	am, if I'm honest, if I'm genuine, if I'm trustworthy, all that kind of stuff. Otherwise, you
2:11.6	probably wouldn't really have any reason to follow me because why would you follow someone that you
2:15.8	didn't trust? So that's where
2:17.9	my head's at. But sometimes I forget that people come along or perhaps they've been around
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