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Listen to The Closer, wherever you get your podcasts. Welcome to the HBO Idea Cast from Harvard Business Review. I'm Sarah Green-Carmyfall. This is the

episode where we talk about the upcoming issue. In this case it's the

September 2015 issue and as always I'm joined by Amy Bernstein editor of HPR. Amy thanks for joining us today.

Great to be here. So I thought we'd start with the spotlight. This is the part of each

issue that focuses on a specific topic, several different different articles tackling it from different

perspectives. The spotlight this time is design thinking. So start by just

telling me sort of why design thinking and then what have we got in this package?

Yeah that's a great question actually a lot of people asked us that when we first

started noodling on the topic and the reason we wanted to look at design thinking

is that we and others have noticed that design thinking is really

kind of come out of product development and is starting to suffuse the entire organization.

You're seeing it used to create strategy. We have an article in the package

that's actually an interview with Indra Newy of Pepsi where she actually talks about that.

It's being used for all kinds of operational improvement.

And it's also being used for change management.

In fact, that's really the subject of the article by Tim

Brown of course of IDO, Roger Martin of the Rotman School. This article is

called Design for Action and they're talking about something that they're

calling intervention design and that's using design thinking methods to manage change both inside the organization and with your customers.

It's a very cool idea that they have documented and kind of systematized.

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