Hey with podnolers,

podn listeners, before we get into today's episode, I wanted to let you know about something that I'm extremely

excited to share. If you're a

listener to the podcast or even if not, maybe if you watch the show, you may have

noticed that I have made mention a number of times about a book I'm working on. I've

been working on this book for about three years, thinking about it, researching and writing, and that book is now available out in the world for pre-order. It's almost here. It's going to come out in January 2025 but you could already order it.

The book is called The Sirens Call, How Attention Became the World's Most Endangered Resource.

You can pre-order it from the website The Sirens Call, one dot com the sirens call dot com it's a

book about how attention became the world's most important and endangered

resource how its extraction often against our will, leaves us feeling alienated and exploited,

how it warps public discourse, and even the most precious intimate moments of our inner life.

I think it's a really central question of our age. our

in life. I think it's a really central question of our age. I've worked really hard to try to create a framework for thinking about and understanding it that will be generative,

that will inspire other people to have their own reactions and critiques and I'd love to hear what you think of it.

If you pre-ordered the book at the sirens call.com, you can get access to a special early conversation between me and Andrew Mrantz, the brilliant New Yorker writer,

and I promise you'll probably be hearing a little bit more about the book as we approach its publication

date in January. Hello and welcome to Why is this happening with me your host Chris Hayes.

We are getting close the election and something that happened the last few weeks that was a

weird development that got attention but I don't think we quite reckoned with how weird it was is that

Robert F Kennedy Jr who is running ostensibly an independent bid for president

dropped out of the race and endorsed Donald Trump.

And the reason I think that's weird is that for one, the reason this usually doesn't happen

...