The Coaching Framework That Built ClickFunnels (And How to Build Yours) | #Success - Ep. 53

The Russell Brunson Show

Russell Brunson

Business, Marketing, Entrepreneurship

4.8 • 836 Ratings

🗓️ 16 July 2025

⏱️ 34 minutes

🔗️ Recording | iTunes | RSS

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Summary

In this episode of The Russell Brunson Show, I’m sharing a live presentation I gave at one of the biggest virtual events in Spain… Where I broke down the exact steps I took to become a coach, attract dream clients, and build a multi-million dollar business using frameworks. If you’re a coach (or want to be), this is a crash course in how to go from someone with a result… to someone who can replicate that result in others and actually build a business around it. I walk through the four-step process I’ve used to create offers people want, get my clients life-changing results, and build programs like Inner Circle and Atlas. Key Highlights: The #1 mistake new coaches make (and why you should never skip this step) Why results alone aren’t enough… You need a tested framework How to use student results to massively explode your coaching business How to name and own your proprietary process so people talk about you The real story behind my first coaching client, and why I coached him for free How I helped Organifi go from almost shutting down… to blowing up Essentially, this is how you build a coaching business that actually lasts. Not by chasing trends or selling empty promises, but by serving people, proving your process, and turning those wins into stories that sell for you. If you’re serious about building a coaching empire, start with this episode! ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://sellingonline.com/podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://clickfunnels.com/podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Special thanks to our sponsors: NordVPN: EXCLUSIVE NordVPN Deal ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://nordvpn.com/secrets⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Try it risk-free now with a 30-day money-back guarantee! Northwest Registered Agent: Go to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠northwestregisteredagent.com/russell⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ to start your business with Northwest Registered Agent. LinkedIn Marketing Solutions: Get a $100 credit on your next campaign at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn.com/CLICKS⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Rocket Money: Cancel unwanted subscriptions and reach your financial goals faster at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠RocketMoney.com/RUSSELL⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Indeed: Get a $75 sponsored job credit to boost your job’s visibility at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Indeed.com/clicks Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	Oh, that's my prime delivery.
0:01.6	What, already?
0:02.7	Only one thing can match the buzz of Prime's fast delivery.
0:06.2	And that's the buzz of Prime's entertainment.
0:09.0	What are we watching?
0:09.7	Heads of state, that new action comedy with Idris Elber as the Prime Minister,
0:13.3	John Sina as the president, and Prianka Chopra Jonas,
0:15.9	as their only hope.
0:17.0	It looks like a blast.
0:18.2	From fast delivery to explosive entertainment, it's on Prime. For only
0:23.0	899 a month, join now. Content includes limited ads, subscription, or to our news. For more information,
0:28.1	go to Amazon.com.com. UK slash Prime. What's up everybody? This is Russell. Welcome back to the show.
0:32.8	I hope you guys doing great today. Today, I actually want to share with you guys a presentation that I did at one of my Atlas members events. They run one of the biggest challenges and events in Spain. They do these events where they go for like four or five days in a row, seven days or so 24 hours a day. It is insane. They get hundreds of thousands of people to register. And so last year, they had a chance to be part of it. And this year they asked me if I'd be part of it again.
0:55.8	And obviously,
0:56.4	I jumped on to support them.
0:57.8	And it was a lot of fun.
0:58.8	And anyway,
0:59.3	I wanted to give you guys access to this recording because I think there's a lot of really cool things from you. So if you are a coach, try to start a coaching business, trying to figure out how to turn your frameworks into something that people will give you money for,
0:53.3	trying to figure out how to get your first client.
0:54.9	We're going to be talking about that during this session, and hope you guys enjoy it.
0:58.7	If you do enjoy it, let me know in the comments, take a screenshot of you listening to this and tag me. I love seeing that. And other than that, I appreciate you guys. And I hope you get a lot of value from this episode on the show. This is the Russell Brunson show. Hey, this is Russell Brunson. And first off, thank you so much for having me here. I'm excited to spend the next 30 or so minutes with you guys, helping you in your coaching businesses. Obviously, you have so many amazing speakers. They're speaking over the next few days. And I was trying to think, like, what are the things I could bring of value that might
1:44.2	help you guys on your journey?
	...

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