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Sinica Podcast

The Chinese Game Industry’s Journey to the West — Rui Ma and Rob Wynne on the Success of Black Myth: Wukong

Sinica Podcast

Kaiser Kuo

Culture, China News, Hangzhou, Chinese, International Relations, Chongqing, Beijing, Sichuan, Currentaffairs, China, Politics, Chengdu, Shanghai, Guangzhou, China Economy, News, China Politics, Business, Film, Shenzhen

4.8676 Ratings

🗓️ 12 September 2024

⏱️ 60 minutes

🧾️ Download transcript

Summary

The Chinese game studio Game Science has a hit on its hands! The game Black Myth: Wukong, an action role-playing game (ARPG) based on the Monkey King from Journey to the West, has sold extraordinarily well in China and is breaking new ground in the U.S. market as well. This week, I speak with Rui Ma, who runs Tech Buzz China and is one of the most highly-regarded China tech commentators in the U.S., and with Robert Wynne, an industry veteran with many years in China currently serving as COO of a new game start-up that's still under wraps. They share their insights into the strengths and weaknesses of Black Myth: Wukong and the future of Chinese games.

6:44 – The scale of the phenomenon of Black Myth: Wukong 

12:01 – Rui and Rob’s thoughts about the game (so far)

17:23 – What Chinese players think of the game, and the difficulty in understanding its esoteric characters for Western players 

24:23 – The appeal of mobile games versus console games in China 

27:30 – The difficulty of attracting investment [or “How Game Science attracted investment”]

31:06 – Rob’s criticism of the game’s go-to-market strategy and its lost opportunities 

35:46 – The party-state's response so far, and the politics surrounding the game

40:57 – Feng Ji, the founding of Game Science, and his criticisms of the gaming industry 

46:01 – AAA Chinese games to look forward to

49:29 – The impressive success stats of Black Myth: Wukong

Recommendations:

Rui: Neil deGrasse Tyson’s Astrophysics for People in a Hurry

Rob: The Chinese TV series Escape from Trilateral Slopes (Biān shuǐ wǎngshì 边水往事) (2024)

Kaiser: Steve Stewart-Williams, The Ape that Understood the Universe: How the Mind and Culture Evolve

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Transcript

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That's audible.com slash Wondery UK. Welcome to the Cynical Podcast, the weekly discussion of current affairs in China.

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In this program, we'll look at books, ideas, new research, intellectual currents, and cultural

1:08.2

trends that can help us better understand what's happening in China's

1:11.3

politics, foreign relations, economics, and society. Join me each week for in-depth conversations

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that shed more light and bring less heat to how we think and talk about China. I'm Kaiser Guo,

1:23.6

coming to you from Chapel Hill, North Carolina. Cynica is supported this year by the Center for East Asian Studies at the University of Wisconsin-Madison,

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a national resource center for the study of East Asia.

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please consider lending your support.

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