The CEO Who Stripped His Jet to Say He Was Sorry
Our American Stories
iHeartPodcasts
4.6 • 817 Ratings
🗓️ 2 April 2026
⏱️ 10 minutes
🧾️ Download transcript
Summary
On this episode of Our American Stories, when a major deal with Mercedes-Benz went wrong, Roger Penske didn’t send an email or a team of lawyers. He took the seats out of his own private jet to fit a race car inside, then flew across the world to deliver both the car and a personal apology. Here’s Penske with his incredible story.
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Transcript
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| 0:00.0 | This is an I-Heart podcast. |
| 0:02.3 | Guaranteed Human. |
| 0:14.1 | This is our American stories, and now it's time for our series, |
| 0:18.9 | Do the Right Thing, which revolves around ethical dilemmas, |
| 0:22.9 | and always sponsored by the great folks at the Daniels Fund. |
| 0:27.2 | Robbie brings us the story of a man who gave up the chance to be the CEO of a Fortune 500 company |
| 0:33.9 | because of one man's character. |
| 0:37.1 | At the age of only 23, Tim Luliet got the opportunity to work at Ford Motors, with |
| 0:42.5 | industry icons like Lee Iacocca and Henry Ford II. |
| 0:46.0 | There, he quickly rose to management level. |
| 0:48.7 | Later, when he was offered what most would see as a life-changing opportunity, he turned |
| 0:52.9 | it down to work with one man, |
| 0:55.0 | racing and auto manufacturing legend Roger Penske, the current owner of the Indianapolis |
| 1:00.4 | Motor Speedway, whose company is worth over $1.5 billion. |
| 1:07.0 | I was going to go become chairman of federal mogul and I needed a, I needed references. |
| 1:15.1 | You know, it's a normal process. |
| 1:16.5 | So I asked my neighbor, a guy named Roger Penske, if he would be one of the references |
| 1:21.1 | for me. |
| 1:22.1 | And he said, yeah, but only if you have dinner with me tonight. |
| 1:25.2 | I said, okay. |
| 1:26.2 | And he said, look, for his a lot of reasons. He says, I need somebody to come in and help me run this business. I'll be happy to be a reference, but if you want to come in and help me operate some of the myriad of businesses that Penske had grown and clean him up, he said, I'd be happy to, you know, find you a spot here to do that. |
| 1:46.4 | So I said back at my wife, I said, I here can be the chairman, CEO of a Fortune 500 company, |
... |
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