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Thrivetime Show | Business School without the BS

The Catalyst: How to Change Anyone's Mind (with Wharton Business Professor Jonah Berger)

Thrivetime Show | Business School without the BS

Clay Clark

Business, Entrepreneur, Thrivetime, Businessschool, Smallbusiness, Entrepreneurship

4.81.5K Ratings

🗓️ 2 July 2020

⏱️ 36 minutes

🧾️ Download transcript

Summary

The iconic Wharton business college professor and New York Times best-selling author, Jonah Berger joins us to share how to change anyone’s mind.

Transcript

Click on a timestamp to play from that location

0:00.0

Robin.

0:03.0

Yes, Batman.

0:04.0

Where have you been?

0:05.0

You're late.

0:06.0

I'm sorry Batman.

0:08.0

I was at Chipotle, getting myself a burrito.

0:10.0

What?

0:11.0

And then it appeared to me like a vision. I forgot the Tabasco sauce and I had to double back.

0:18.0

I mean, I had to go... Are you kidding me? We're interviewing Jonah Berger, the New York Times best-selling author.

0:24.0

Who? We're interviewing Jonah Berger, the Wharton Business College Professor.

0:29.0

Okay, now I can't.

0:30.0

We are interviewing someone who's kind of a big deal and you mean to tell me that you

0:34.5

went back for Exeter sauce. You don't have to yell and make you're just sizzling

0:39.7

you're sizzling back then calm me down we're time we're interviewing Your Sislin' Batman, Commer down!

0:43.0

We're interviewing.

0:45.0

Jonah Berger, the best-sseling author of the new hit book, The Catalyst,

0:49.0

How to Change Anyone's Mind?

0:52.0

Batman, I just have a quick question.

0:55.0

Would you have gone back?

0:57.0

No.

0:58.0

That's why I was upset.

1:00.0

Robin, I need you to understand what I'm saying.

...

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