The Business of Watches [014] Baume & Mercier CEO Michael Guenoun Talks Strategy On The Eve Of The Brand's Sale By Richemont
HODINKEE Podcasts
HODINKEE
4.7 • 960 Ratings
🗓️ 4 February 2026
⏱️ 58 minutes
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| 0:00.0 | Welcome to the business of watches, the Haudinky podcast where horology meets high finance. |
| 0:07.7 | I'm your host, Andy Hoffman. |
| 0:10.3 | This week, we're in Meira, Switzerland, with a very newsworthy interview with the chief executive of Bowman-Morsier. |
| 0:18.7 | Boven-Mersier is very much in the news at the moment. |
| 0:21.4 | It's just been announced the brand is being sold to Italy's Damiani Group |
| 0:25.6 | in a move that's sure to reverberate throughout the Swiss watch industry. |
| 0:30.6 | We talked to Michael Gwino, the CEO, about the approachably priced brand-storied history, |
| 0:37.2 | its place within the Richemont Group, |
| 0:39.8 | and about reports the brand was up for sale. But first, I'm joined by a very special guest, |
| 0:47.0 | Adrian Barker, of Bark and Jack, the YouTube channel and accessory maker with their great straps, |
| 0:54.0 | as well as other products. And he's also |
| 0:56.1 | the co-hosts of the Movement podcast with Britt Pierce. Adrian is here to talk about some of the |
| 1:03.5 | business headlines in the watch world and also a very special project that he's involved with. |
| 1:15.8 | Music a very special project that he's involved with. Adrian, thank you for being here. This is great. |
| 1:18.6 | Andy, this is a pleasure. |
| 1:19.8 | Yeah, where are you today and how are things? |
| 1:21.6 | Things are very well. This is an absolute pleasure to be on your podcast. I'm a huge fan. |
| 1:26.2 | And I am in what is right now sunny Glasgow, |
| 1:30.0 | but I can already see the clouds coming in so it might not last this sun. But I'm very well, |
| 1:35.4 | thanks. How are you? I'm very good, very good. I'm super excited to talk to you. And let's first |
| 1:41.8 | talk about this very exciting project. Now, you've now collaborated on your |
| 1:48.6 | first watch with the great UK-Pace brand Christopher Ward. The watch is called the C-60 Trident |
... |
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