Welcome to the business of watches, the Houdinke podcast where horology meets high finance.

On this week's episode, Manuel Emch, he was born into the world of Swiss watches, but operates very much as an outsider.

He's the managing director of Louis Arad and one-third of the trio behind the radical

brand Colloquium. He's also an active consultant to a host of other brands and entities in the

watch world. His watch world is vast, and he's got a unique take on the sector. But first, I'm joined by my most excellent colleague, Malika Crawford,

the editorial director at Haudiki Magazine,

to discuss some current news and headlines in the watch world.

Good morning, Malika. How are you?

Good morning, Andy. I'm very excited to be on your podcast.

Well, it is my honor and pleasure to welcome you. How are things in New York? How's the weather?

It's freezing, but you know, it's January and New York, pretty bleak. So what can I say? Indeed. It's also

gotten cold here in Switzerland. It was warming up. Cold again now. I'm hoping we get some snow

so we can have better ski conditions. So look, let's talk about the news. It's LVMH watch week

this week in this time of year. We get a slew of

new releases from the luxury conglomerates watch brands. That means Tag Hoyer, Hubeau, and Zenith,

but also the recently revived Daniel Roth and Gerald Gentibrands, as well as Louis Vuitton watches.

Now, Maliki, you know the LVie, the Louis Vuitton and their atelier here in Geneva and

Merlin, La Fabric de Tamp, quite well.

What's your take on the latest offerings that we're seeing from LV?

Well, I have to tell you, Andy, not that I was skeptical, but going to LFT in person

definitely changed my whole sort of take on Louis Vuitton watches in general.

So I think I'm coming into this week quite optimistic.

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