On the business of watches this week, a special live episode recorded at the UBS House of Craft event in New York City in October. We speak to James Lambden, the founder of

Analog Shift, and the vice president of vintage and pre-owned at Watches of Switzerland.

It's a fascinating look at the vintage and pre-owned side of the market.

Lambden tells us where we've been, where we are, and where we're going, plus plenty of

thoughts and advice on the collecting journey from someone who has decades of experience in the watch space.

We hope you enjoy.

Indeed, and so we are here to talk about vintage and pre-owned watches, but let's, to start,

let's take a step back, maybe back to 2020, 2021.

What happened to the pre-owned watch market?

What drove it?

And how did we get there?

And how significant was that era and event for pre-owned watches?

Well, they started with some very dark times, Andy.

I think we've all been there.

Extremely significant to answer your last part of the question first.

What we were experiencing in the run-up to the COVID era was already a very dramatic increase in interest in mechanical watches at all levels for new, for pre-owned, for vintage publications like Hodinky had reached untold new audiences and the appreciation for these

mechanical things was becoming far and wide spread by social media and the internet in new ways

and then the pandemic happened and people weren't traveling they weren't eating out they were spending

a lot of time mandatorily at home and uh my favorite headline from that era was from bloomberg

and it was the return of stuff and people spent their money on

stuff some really cool stuff but it wasn't immediate and in those first few months of COVID

we saw the secondary watch market and the vintage market which are slightly different

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