The Business of Internet Outrage

The Daily

The New York Times

Daily News, News

4.3 • 107.7K Ratings

🗓️ 31 October 2018

⏱️ 27 minutes

🔗️ Recording | iTunes | RSS

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Summary

At the height of its reach, the right-wing website Mad World News was getting millions of views. We talked to its founders about how they hit upon the formula that made it so successful — and why it suddenly stopped working. Guest Host: Kevin Roose, who writes about technology for The New York Times, reported this story for “The Daily.” For more information on today’s episode, visit nytimes.com/thedaily.

Transcript

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0:26.0	So, did you notice as you were writing stories, any types of stories that did particularly
0:38.3	well?
0:39.3	Yeah, highly opinionated stories.
0:43.3	I would love to write nothing but good news all day, but I think a lot of people aren't
0:48.2	really honest about what they like and what they don't like.
0:51.0	They want to hear the gossip, the bad news.
0:53.4	Just like we like division, we like it, we thrive on it, especially on social media.
1:02.6	From the New York Times, I'm Kevin Rus.
1:05.1	And today, a story I've been working on for the daily for the past few months that in
1:10.3	the last week has taken on new meaning.
1:16.6	It's Wednesday, October 31st.
1:19.4	Do you want to just go ahead and start us off in August when all this got started?
1:27.2	Okay.
1:28.2	So a few months ago, I decided I wanted to cover social media in the midterms.
1:33.8	And I wanted to focus in particular on Facebook, which is the biggest and kind of most influential
	...

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