Hey guys, what's up? This is Andy for Sella the MFC. Yo, you're listening to the MFC. Yo project. I am here with my co-host Vaughn Kohler and my other co-host Ben Newman.

Wait, Ben's looking kind of invisible. Ben's looking a little invisible today. Yeah, where is he?

Well, he was here last time we recorded, but something happened. Oh yeah, I forgot. It sucked. Yeah,

yeah. You want to tell that story? You could tell it. Okay, well we recorded, we normally record on

Tuesdays. Today is Friday and I actually thought it was a pretty decent recording, a decent

decent podcasting session, but we have pretty high standards around here. So I was driving home in

my 2003 Avalon and all of a sudden got a text from Andy and I'm quoting, guys, that podcast was

shit. We're re-recording it. Yeah, I believe there was a follow-up text that said, our listeners deserve

better. Yeah, they do. Yeah. You know, guys, being self-aware of your product, I mean, this isn't the

topic of discussion for today, but being self-aware of your product, understanding if you're putting out

a good product or not and holding yourself to the highest possible standard is extremely important

to success. You can't talk yourself into thinking your product's good. It has to be good. And I know

for sure that we could have done a lot better job and that's it. You know, I'm not going to put

things out there that I think we could do better. And neither should you. Right. No, you're right. And

if that means breaking it down and doing it over again, no matter what it is that you're doing,

that's what you do. You know, because that's what it fucking takes. You can't put out

a mediocre product, especially under a premium label, you know, and I consider the name of this

podcast, a premium label, I do. And that's how you should look at your brand, no matter what.

The quality has to be there. So if you put something out that shit, don't be afraid to call it shit

and fix it, you know, and we're no different than this podcast is no different than any company

or any other brand. If you don't do a good job, you fucking do it over again and do it right.

Ben Newman, who is normally with us, is I believe in Cleveland at a speaking engagement. But

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