Most of you are welcome to part two of the podcast that I did with Tanner Chitester.

On this podcast, I was talking about how to work on some of his profitably and the formula

and mindset and models that I use to do that in every business that I have encountered to date.

I hope they serve you as much as they have served me.

If you can actually just narrow it down instead of making it the faceless like everyone's opinion,

but who's that one person who's opinion you care about, then it's asking a more pointed question,

which is like, is my opinion of what my father thinks of me more valuable than what I think of me?

Welcome to the game where we talk about how to get more customers, how to make more

customers, how to keep them longer, and the many failures and lessons we have learned along the way.

I hope you enjoy and subscribe.

Your business is the thing that impresses me the most is the fact of how much scale you had

with essentially not maybe wrong, but in your portfolio, I still believe you don't run hardly

any apps. That's accurate, right? Overall, that is accurate. One of the companies runs a lot of

bets, not too much. Different components. To me, that's the most impressive and the reason is

I thought my profit margins were high and then I heard cheers and I go, well, shit, I guess if I'd

add run ads, they'd be that high too. When impresses me further is the amount of scale.

When you're starting these businesses, did you just figure out a formula and then you make sure

these businesses fit that formula? Or did it just so happen that you'd start a business and you're

like, how can we get these leads without paying for them? I think it's both those thought processes,

honestly. Now, in terms of the checkboxes for business, I have five that I look at.

It's my little modicator, it's unique expensive sticky air and managed with a person of integrity

who has a long-term mindset. So those are the five things, unpack real quick. So unique is like,

...