The business behind OnlyFans, with CEO Keily Blair
Masters of Scale
WaitWhat
4.6 • 4.4K Ratings
🗓️ 4 December 2025
⏱️ 30 minutes
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Summary
In less than a decade, OnlyFans says it has grown into a business earning $7 billion a year. The digital platform is known for letting its 4 million creators share exclusive – often NSFW – content with more than 400 million paying users. So far, creators have earned $25 billion using OnlyFans. CEO Keily Blair revealed what’s next for the brand with host Jeff Berman live on stage at Web Summit in Lisbon.
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Transcript
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| 0:00.0 | Hey folks, Jeff Berman here. This week we're sharing a conversation with the CEO of OnlyFans, Keeley Blair. |
| 0:11.3 | If you're not yet familiar with it, OnlyFans is a digital platform for creators that lets them share exclusive content with paying subscribers. |
| 0:23.1 | It's best known for its lucrative not so safe for work content, but it's also an incredible story of scale. In under a decade, |
| 0:30.5 | Onlyfans says it has grown to about $7 billion in annual revenue in over 400 million users around the world. Remarkably, it |
| 0:41.5 | has also distributed $25 billion to its more than 4 million creators. Keeley joined me on |
| 0:48.8 | stage in Lisbon at Web Summit for a lively conversation about how she leads this rapidly growing business. |
| 0:56.1 | We talked about scaling in the face of massive regulatory hurdles and the intense scrutiny |
| 1:01.5 | that comes from making and platforming adult content as part of your business model. |
| 1:06.9 | I hope you enjoy our conversation as much as I did. |
| 1:16.6 | Thank you. I hope you enjoy our conversation as much as I did. Hello, WebSummit. |
| 1:21.4 | Keely, welcome to Masters of Scale Live at WebSummit, Lisbon. |
| 1:25.7 | Thanks, Jeff. It's lovely to be here. |
| 1:27.6 | I'm thrilled to have you. Keely, I think you have perhaps the most intriguing, I'm going to call it |
| 1:34.3 | brand problem of any CEO we've had on the show because you have, I'm guessing, 99% brand awareness |
| 1:43.3 | in this room. |
| 1:44.9 | And with those folks, you probably have 100% who identify OnlyFans with adult content, |
| 1:51.9 | not safe for work content. |
| 1:54.0 | Is it a brand problem? |
| 1:56.1 | So I disagree with the fact that it's a brand problem because most brands would love to have a level |
| 2:02.9 | of brand awareness that OnlyFans have. We also have an incredibly loyal community. We have 400 million |
| 2:08.3 | users globally and we have four million content creators. In addition to that, as we can see from |
| 2:14.5 | the room out here, it's a huge draw. Everyone's intrigued by Only fans. everyone's a little bit interested. And the reality is that even though lots of people have heard of Onlyfans, they may never have actually been on our platform. So there is a bit of a disconnect between the reality of how we approach the world of content creation at Onlyfans versus, I would say, the general perception or mood music sometimes, but I love a challenge, |
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