The Broad Experience 31: Tips for success from an entrepreneur

The Broad Experience

Careers, Society & Culture, Business

5.0 • 592 Ratings

🗓️ 1 December 2013

⏱️ 14 minutes

🔗️ Recording | iTunes | RSS

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Summary

In the second show in the Tips for Success series, we're sticking to a creative theme. A lot of women dream of starting their own business. My guest actually did it. She's Alexandra Ferguson, CEO of the company of the same name, prolific maker of pillows and makeup cases with cheeky sayings that sell in the US and around the world. She started sewing in her living room five years ago. These days she works out of a small factory space in Brooklyn and has more then ten employees - and growing. But getting to where she is now has involved plenty of ups and downs. She offers some great tips and caveats in this episode about business, creativity, and working with your mother.

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Transcript

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0:00.0	Hitting an afternoon slump?
0:01.7	Well, your watch saw that coming.
0:03.3	So it sent a reminder to pop outside and get some steps in. Kind of like a built-in bestie. The new Samsung Galaxy Watch 8 is the ultimate health coach, powered by AI. Save 114 pound with the Galaxy Watch 8 at Vodafone on a 24-month connectivity plan, ordered by the 2nd of September. Visit your local London Hammersmith Vodafone store today. Saving against
0:21.5	connectivity and device, eligibility credit checks in terms apply. Compatible smartphone, Vodafone
0:24.9	Airtime Plan, Samsung Accounts and Health App required. Intended for general wellness and fitness only.
0:31.2	Welcome to the broad experience, the show about women, the workplace and success. I'm Ashley Milne Tite. This time on the show.
0:44.3	Most of us don't spend a lot of time around sewing machines these days, but my guest couldn't
0:49.1	operate her business without them. Today, another episode in my occasional series, Tips for Success. Last time we heard
0:55.8	from the CEO of a marketing agency, this time we're hearing from a young business owner.
1:00.3	My attitude really is always that yes is the answer. The first answer is yes. Now how are we going to do it?
1:06.5	Instead of approaching a problem, like, I don't think we can do this. This is going to be hard.
1:12.1	It's coming at it from, yes, we're going to do it.
1:13.8	Now, how are we going to figure it out?
1:15.4	Coming up on the broad experience.
1:19.1	If you live in a city bursting with houseware boutiques like I do,
1:22.8	you may have walked past a window one day and spotted some pillows.
1:26.3	Pillows in bold colors with sayings like
1:28.4	call your mother, be nice or leave, or think big. Alexandra Ferguson's company makes those pillows.
1:35.6	It's named after her. She started it in her living room about five years ago and now sells to
1:40.5	hundreds of wholesalers across the world. I first met her when I included her in a public
1:45.6	radio story on generation-wide business people who work with their parents. More on that in a minute.
1:51.3	Since I did that piece in the summer of 2012, she's moved from a workspace in what used to be
	...

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