This is the Blood Red Podcast

from the Liverpool Echo, giving you the inside track on all the big talking points from Anfield.

Hello, welcome to the latest installment of the bottom line podcast in the

Liverpool Echo's Blood Red channel. We've been away for a few weeks but we're

back this week with a special podcast following on from Liverpool's step

into the NFT market with their LFC Heroes Club launch.

So NFTs, why have they become such hot topic?

What about the criticism around them

and what does the future hold for them in the football marketplace?

Joining me, Dave Powell today is Little Paul FC,

Senior Vice President of Digital Marketing,

Media and Tech, Drew Crisp

to answer some of the questions around NFTs

and why the Reds have decided

to make the step into this space.

Drew, welcome to the bottom wide podcast and thank you very much coming on.

Thank you, thank you for having me.

It's great to be here.

NFTs, for me, I feel like they're not aimed at me.

It's something which is a kind of an alien concept.

To me, I still have struggled to kind of get my head around it,

as much as I've tried in in in recent months I've seen board apes and and

...