4.6 • 11K Ratings
🗓️ 18 June 2024
⏱️ 70 minutes
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0:00.0 | From New York Times opinion, this is the Ezra Klein Show. If you are listening to the show, you're an odd duck. I mean I'm an odd duck too. But if you're here you can probably say list the Trump trials off the top of your head. You can maybe quote |
0:35.2 | inflation data going back months. You probably hector your friends about what's in the |
0:39.6 | IRA and hell you probably know what IRA means. I mean what's wrong with you? |
0:45.0 | We talk a lot about the left right divide in politics, but there's this other |
0:50.0 | divide, interested and uninterested. the people who follow politics closely and the people who |
0:55.3 | avoid it as much as again. And I think that divide is bigger, or it's at least harder to cross. |
1:01.1 | If you're a liberal who loves MSMBC, you kind of get a |
1:04.7 | conservative who loves Fox News. You have different ideas and different views. The |
1:08.6 | things that are attractive to them might be repellent to you and vice versa, but |
1:12.4 | you have a similar relationship to politics and political media. |
1:16.0 | But if you're the kind of person who can't even imagine what it would be like to not know who the Speaker of the House is, |
1:25.3 | it's hard to imagine the media habits and political thinking of someone then who has negative interest in Mike Johnson. |
1:29.0 | But people who don't really follow politics do vote. In 2016, about 65% of them said they cast a vote for president. |
1:36.4 | And Trump is winning this group handily right now. |
1:39.2 | There was an NBC news poll from a few months ago that found 15% of voters don't follow political news, but Trump |
1:45.5 | was winning them by 26 points. When you go up the scale of interest, Biden |
1:50.3 | does better, down the scale Trump does better. |
1:53.3 | Biden needs to win some of these voters back. |
1:56.0 | But what drives their votes and how do you reach them |
1:58.8 | when they actively dislike and avoid political media? |
2:02.1 | Yana Kropikov is a professor of communication and media |
2:05.2 | at the University of Michigan. |
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