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The Game with Alex Hormozi

The Biggest Mistake That Stopped Me From Getting Past $30M | Ep 411

The Game with Alex Hormozi

Alex Hormozi

How To, Entrepreneurship, Education, Business

4.94.8K Ratings

🗓️ 21 July 2022

⏱️ 13 minutes

🧾️ Download transcript

Summary

Some mistakes can be right under your nose! Today, Alex (@AlexHormozi) breaks down the mistakes that businesses make that cause them to plateau, how to deal with negative word of mouth, setting modest expectations, and more! Note: don't trade the short-term sale at the expense of the long-term brand.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Timestamps:

(1:39) - Outline business and 3 eventualities that impact margins.

(4:44) - Combat 3 eventualities, understand importance of sequences.

(7:56) - Create CX/Customer Success team to track time to value.

(10:23) - Increase expectation discrepancy, reduce negative word of mouth.

Follow Alex Hormozi’s Socials:

LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

Transcript

Click on a timestamp to play from that location

0:00.0

Real quick guys, if you can think about how you found this podcast, somebody probably

0:03.8

tweeted it, told you about it, shared it on Instagram, or something like that.

0:07.5

The only way this grows is through word of mouth. And so I don't run ads, I don't do sponsorships,

0:12.2

I don't sell anything. My only ask is that you continue to pay it forward, do whoever showed you,

0:16.4

or however you found out about this podcast that you do the exact same thing. So if it was a review,

0:21.0

if it was a post, if you do that, it would mean the world to me and you'll throw some good comment

0:24.3

out there for another entrepreneur. What happens is they say, hey, I did this thing. So if I do more of

0:28.9

that thing, that is how I will grow this business. And the answer is yes, and also no, and here's why.

0:34.8

Welcome to the game where we talk about how to sell more stuff to more people in more ways and

0:38.4

build businesses worth owning. I'm trying to build a billion dollar thing with acquisition.com.

0:42.6

I always wish pesos, musk and buffet had documented their journey. So I'm doing it for the rest of us.

0:46.8

Please share and enjoy. I'm going to break down why all of these mass market bizzah businesses

0:52.0

and consumer product businesses plateau. And so if this is you, then listen up. And so this actually

0:57.2

stemmed from a conversation that I had with a big business opportunity business owner who's

1:01.7

doing 50, 60 million a year. And they were reaching a plateau where their margins were paper thin.

1:06.8

And so I wanted to break down the reasons why the way a mistake that you can avoid that took me

1:12.4

a very long time to figure out and a lot of pain. And so if right now you are in one of these

1:16.8

businesses that sells to a consumer products, right? So mass market or B business opportunity or C

1:22.0

even services to mass market. Then this video is for you. All right. And I'm going to show you how

1:27.2

you can avoid a mistake that you won't know that you made until it's too late. All right. And if

1:31.2

you don't know how I'm going to use Alchemos, I'm an acquisition.com. It's portfolio of companies that

1:34.2

are over a hundred million dollars a year. I have nothing to sell you. I make these because I want you

...

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