Welcome to the Boostley podcast. This is the podcast that gives you the tools, the tactics, the training and most of all the confidence to go out there and get yourself direct bookings.

Today we're welcoming back Paul Anderson. He is the social hotelia, sorry, social media hotelia, a returning guest from three years ago. We were talking

just before we press record. I can't believe it has been three years since we've had Paul on.

However, in that time, he's gone on to do some amazing things. He is a speaker on Instagram.

He was even in the direct booking summit, which is something run by Mark Simpson, which was on recently and

worth checking out on YouTube if you have not heard of that. We'll be diving into what's new

for Instagram in 2025. The biggest mistakes that hosts make and other contact content strategies

that turn lookers into bookers. So let's jump in. Welcome along, Paul.

Thank you for joining me today. Thank you so much for having me back, Liam. I can't believe

it has been three years. And I can't believe that you still don't know that I am the social

media hotelie after three years. We've known each other. I know. I don't know how I get that mixed up I've I could have practiced it a hundred

times this is where we hit record we stick with it I have to confess that over the last

couple of years I have considered a rebrand because the social media hotel is a bit of a

mouthful and everything is the social media hotelie.com and all the rest of it.

It just goes on and on and on, particularly because I specialize in Instagram, organic marketing.

So since I was last on the show, which as you said was April 22, I closed my guest house in Oxford, England.

So that was after 15 years of enjoying being a host.

I kind of came to the end of the line personally with that.

And now I'm going to think, oh, thank you, thank you.

It's been an interesting shift, but maybe we'll talk about that a little bit later.

I close it in order to focus my efforts on helping hosts leverage the full power of Instagram to drive traffic

to the booking websites and listings. And that's what I do full time now, which is awesome,

...