The Biggest Advantage You Have When Starting Something New | Vegas Golden Knights CMO, Eric Tosi

The Playbook With David Meltzer

David Meltzer, Entrepreneur.com

Entrepreneurship, Business, Careers

4.6 • 1.9K Ratings

🗓️ 12 January 2023

⏱️ 20 minutes

🔗️ Recording | iTunes | RSS

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Summary

On this episode of #ThePlaybook, Eric Tosi, Chief Marketing Officer for the Vegas Golden Knights, shares his insights on: [1:04] - How the “Vegas Born” campaign during the team’s first season supported their run to the Stanley Cup Finals [3:27] - What it was like launching the first professional sports franchise in the City of Las Vegas [7:49] - Why working for an expansion franchise enables them to take more risks and be more innovative [13:55] - How the Golden Knights are working to stay on the cutting edge of Las Vegas sports Learn more about your ad choices. Visit podcastchoices.com/adchoices

Transcript

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0:00.0	This is the playbook.
0:03.0	This is Dave Meltzer here at the Blue Eyre Studios in the lobby of the win hotel.
0:08.2	And it's very rare that I get someone that I think understands marketing better than
0:12.2	me, but I think I found him.
0:14.1	It's Eric Tozi.
0:15.1	He's a chief marketing officer here in Las Vegas with the Golden Knights.
0:18.8	Welcome to the playbook.
0:19.8	Dave, thank you so much for having me.
0:21.9	It's great to be here.
0:22.9	It's great to have you because you're so creative.
0:26.2	And, you know, hockey is probably the hottest ticket in Las Vegas.
0:31.8	And the Golden Knights are leading the way in creativity and co-creativity of marketing.
0:37.2	From the time that you opened it, it wasn't just that marketing the team did fill up the
0:43.6	arena.
0:44.6	It was that I think that the emotion that you created through your marketing strategies
0:49.7	actually assisted in the team's success, early success because of the collective energy
0:56.5	that was created with all these different programmatic things that were brand new, not just
1:02.3	the Las Vegas, but to the NHL as a whole.
1:05.0	Yeah, we appreciate that.
1:06.0	And, you know, I think in that first year, it was really important for us to make sure
1:09.7	that we developed an authentic connection with the community.
1:12.1	That was priority number one for us.
	...

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