Welcome to the Graham Cochran Show where each week I help you create more money, margin, and meaning in your life.

I'm your host, of course, Graham Cochran.

Let's get into it.

Creators, we need to talk.

If you've been hustling nonstop, but you feel stuck, your income's flatlining, your growth

is stalling, or you're one late night away from total burnout, you're not alone.

But there is one big mistake that almost every creator is making, and it's killing their

impact, it's killing their income, it's killing their income, it's killing

their energy. But here's the good news. Once you spot it, you can fix it. So stick with me in

today's episode. I'm going to show you exactly what the mistake is and how to break free starting

today. Let's dive in. So this will be for you if you are a creator on social media,

YouTube, podcaster, if you are an influencer, if you are an online business owner, coach,

anyone that is trying to get more people in front of their offer or get their offer in front

of more people, scale, grow, whatever it is in this modern economy. This is for you because guess what? This is a human problem, not necessarily an industry problem, but I see it big time in the creator economy. And so we're going to address it today. I'm going to give you a special framework that's going to probably unlock something for you that's going to make so much sense, help you see what

this mistake is, and then we're going to do a little exercise that's going to help you break free from

it. So I want to start with a story. I was at a point where my business was humming along. I was at

what I would call a dream state, my first business, the recording revolution. I used to teach

musicians how to record music. And I would consider myself successful. I was doing a few hundred

thousand dollars a year. It was really easy for me and it was a lot of fun. But a couple of

problems were happening. One, I was kind of slowing down with my income. So from all the massive growth, I was kind of getting to that point where I didn't see much growth at all. I kind of plateaued honestly for a year. And it made me nervous. Two, I was getting bored. This made me feel nervous too, because I didn't want to get bored. I was making good money. I didn't want to self-sabotage. So I try to keep convincing myself, I really love this stuff when I was starting to not love it like I once did because I've been doing this music thing, really my whole life, even before I started teaching it. So I was getting a little bit bored. I was out of ideas and I wasn't being innovative. And I had these other ideas I wanted to implement, but I didn't know how to do it because it

wasn't directly related to my primary business.

I had watched a guy named Ramit Seiti from I Will Teach to Be Rich make this pivot really

...