The Big Idea for Small Business #217
The Brian Buffini Show
Brian Buffini
4.8 • 2.4K Ratings
🗓️ 14 May 2020
⏱️ 35 minutes
🧾️ Download transcript
Summary
“Customer service is your job, but sales and marketing is your business.” – Brian Buffini
Part of the Buffini & Company 5 Circle Fit Challenge is reading Brian and Joe Niego’s book, “Takin’ Care of Business: The Big Idea for Small Business.” In this episode, a replay of one of Brian’s best podcasts, he dives deeper into the content of the book. He shares what he has learned from the business mistakes he has made in the past, explains which fundamental principles you should use to build a lasting and successful business and teaches how completing your must-do activities every day will help you to win the year.
Click the button below to grab your free Win the Day resource!
Join the 5 Circle Fit Challenge today and start reading your free e-copy of “Takin’ Care of Business: The Big Idea for Small Business.”
YOU WILL LEARN:
- Top ten mistakes people make when starting and building a small business.
- Why a successful business is like a three-legged stool.
- How doing the small things every day is crucial to growing a thriving business.
MENTIONED IN THIS EPISODE:
“Takin’ Care of Business: The Big Idea for Small Business,” by Brian Buffini and Joe Niego
Buffini & Company 5 Circle Fit
INSPIRATIONAL QUOTES FROM THIS EPISODE:
“There’s a lot to be learned from the shared experience of people who’ve made a few mistakes and learned from it.” — Brian Buffini
“When you do your forecast, double your expenses, halve your projected income and double the amount of time everything is going to take.” — Brian Buffini
“Usually the things you did in your past help launch your future.” — Brian Buffini
“Failure is not a person, it’s an event.” — Zig Ziglar
“It’s okay to make mistakes; you just don’t want to make the fatal ones.” — Brian Buffini
“All three legs of the stool are vital, but they’re not all equally weighted.” — Brian Buffini
“Opportunity is missed by most people because it is dressed in overalls and looks like work.” — Thomas Edison
“If you want to make your business big, you have to make your focus small.” — Brian Buffini
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Theme Music: “The Cliffs of Moher” by Brogue Wave
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Transcript
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| 0:00.0 | Welcome to the Bryan Bafini show, where we explore the mindset's motivation and methodologies |
| 0:21.0 | of success. |
| 0:22.0 | I'm the producer David Lali, and as part of our 5 CircleFit Challenge, we're reading |
| 0:26.8 | Bryan and Joe Nigo's book, Taken Care Business, The Big Idea for Small Business. |
| 0:31.8 | If you haven't gotten a copy yet, visit BafiniandCompany.com slash BC Bonus and register for the |
| 0:37.5 | 5 CircleFit Challenge, then select week 3's weekly activities to download your free ebook. |
| 0:44.1 | And in today's episode, we're replaying one of Bryan's best episodes, The Big Idea for |
| 0:48.8 | Small Business, where he dives deeper into the content of that book and shares the many |
| 0:53.6 | lessons learned from starting more than 45 successful businesses. |
| 0:57.7 | Let's listen. |
| 1:01.8 | Well the top of the morning to you and welcome to the Bryan Bafini show. |
| 1:05.8 | Today, for many of you, this will be a new experience. |
| 1:09.3 | Many of you have been tuning in to our podcast, and you've heard tremendous interviews with |
| 1:14.4 | some very famous achievers in sports, in life. |
| 1:18.3 | Maybe you've heard personal growth and development information. |
| 1:21.4 | Maybe Bryan's bookshelf, or I've read from a book that's really impacted me. |
| 1:26.0 | But today, for many of you who have maybe never been to one of our live events or been |
| 1:30.6 | part of our coaching program, you're going to get to hear me talk about business. |
| 1:34.8 | Millions of people have been through our life, trying to know over 3 million to date, and |
| 1:39.6 | hundreds and hundreds of thousands have been in our live events. |
| 1:43.5 | And today I'm going to share some principles with all of you on some how-tos on how to run |
| 1:48.1 | a successful business. |
... |
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