The Best Way to Research New Blog Topics | Ep. #52

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Careers, Business, Marketing

4.6 • 1.3K Ratings

🗓️ 21 September 2016

⏱️ 10 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In Episode #52 Neil and Eric discuss the all-too-common challenge of finding great ideas for blog topics. Listen as they share a number of their favorite tools, proven techniques, and secret sources for marquee content. Time Stamped Show Notes: 00:23 – Today’s topic: How to research new blog topics? 00:42 – Hold weekly meetings and crowdsource idea generation 01:00 – You can also tap into your email list 01:50 – Tap into feedly.com 02:05 – Neil only sources his audience for blog/podcast topics 02:31 – What type of problems are you hearing about again and again at conferences and industry events? 02:50 – BuzzSumo and Brian Dean's Skyscraper Technique 04:00 – TrackReddit 04:48 – Tap into article sub-headers and use those sub-headers to create individual posts 05:30 – What have people engaged with in the past? 06:56 – Digital Marketer – Headline Ideas 07:15 – Aaron Ageis Quick Sprout 3 Key Points: Tap into the hive mind (aka the crowd). Listen into your industry’s buzz. Try transforming sub-headers from older content into stand-alone pieces. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

Transcript

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0:00.0	Get ready for your daily dose of marketing strategies and tactics from
0:06.8	entrepreneurs with the guile and experience to help you find success in any
0:11.4	marketing capacity. You're listening to marketing school
0:14.5	with your instructors Neil Patel and Eric Sue.
0:19.4	All right guys before we start we got a special message from our sponsor.
0:27.0	If you want to Rank hire on Google, you got to look at your paid speed time.
0:31.5	The faster your website loads, the better off you are. With
0:34.4	Google's core vital update, that makes it super, super important to optimize your
0:38.5	site for low time. And one easy way to do it is use the host that Eric and I use dream
0:44.5	host so just go to dream host or Google it find it check it out and it's a great way
0:49.7	to improve your low time.
0:51.3	Welcome to another episode of marketing school.
0:55.0	I'm your host Eric Sue.
0:57.0	And I'm Neil Patel.
0:58.0	And today we're going to talk about how you can research new blog topics.
1:02.0	So I'll go ahead and kick it off so for us it's
1:04.8	actually gotten a lot easier with an editorial team and also using the resources I
1:09.5	have on my team as well what we basically do and this is only if you have a couple people helping
1:14.7	you even freelancers too, get together once a week and just talk about, you know, everybody
1:19.6	will come to the meeting with five new ideas, they'll put it into a spreadsheet, and that way instead of you know one person
1:25.2	having the burden of coming up with all these new ideas you can kind of crowdsource
1:29.2	the ideas and if you have a list as well you can also blast out to your lists and come up with the ideas.
	...

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