The Best Product Doesn't Always Win & Storytelling Tips For Technical Founders
Finding Genius Podcast
Richard Jacobs
4.4 • 1K Ratings
🗓️ 20 August 2018
⏱️ 24 minutes
🧾️ Download transcript
Summary
Technical skills alone aren't enough anymore. In this talk geared toward engineers, technologists, and founders, Wes reveals the top mistakes technical leaders make when describing their ideas–and shares frameworks to help better market your product.
Headliners will learn:
- Why product features don't matter as much as you think
- How to confidently talk about yourself and the impact of your work
- When to simplify technical topics when telling your story
Wes is a marketing consultant with 10+ years of in-house experience at Fortune 500 brands and venture-funded startups. Prior to consulting, she led digital marketing and brand management at Flite (acquired by Snapchat), Bare Escentuals, L'Oreal, and Gap Inc. Wes also serves as a mentor for Backstage and WeWork Labs.
Transcript
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| 0:00.0 | Welcome to Almost Here, Around the Corner of Future Technology Podcasts with Richard Jacobs. |
| 0:07.0 | Future Technologies is to transform our lives for better or worse or the focus of this podcast. |
| 0:13.0 | Almost here means these technologies are now here and starting to be used. |
| 0:17.0 | Or just around the corner, for Bitcoin to artificial intelligence, |
| 0:21.0 | 3D printing, blockchain, virtual reality, and more. |
| 0:25.0 | Hello this is Richard Jacobs with the Future Tech Podcast. |
| 0:30.0 | My guest today is West Cow and she's a translator of sorts she helps tech founders and |
| 0:37.1 | startups translate the technical someone say gobbled the gook that they do into real language and concepts that people can understand |
| 0:45.9 | so that even though they may have these great technologies, if they can't communicate what |
| 0:50.1 | they do well and market it and sell their product or their service, they're not really going to get anywhere. |
| 0:55.0 | So West steps in and she's like a marketing consultant that helps advise these kind of people. |
| 1:00.0 | I hope I've gotten that right, Wes. |
| 1:02.0 | Is that an accurate description of what you do? |
| 1:05.0 | Yes totally. |
| 1:07.0 | Okay, great. |
| 1:08.0 | And you know that's our own consultancy firm now so Wes thanks for coming on the podcast. I appreciate you being here. |
| 1:14.0 | It's great to be here. Yeah. Well, tell me a little bit about your background in your history |
| 1:19.7 | and what got you to this point to be a consultant? |
| 1:22.6 | Sure. I spent over 10 years doing marketing |
| 1:26.3 | and product management in-house, |
| 1:28.4 | working at a bunch of Fortune 500 companies |
| 1:32.3 | like Gap, L'Oel, Bear Central's, and at smaller startups too. |
... |
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