The Best Marketing Strategy For Businesses | Fireside Chat at Palmers Marketing and Sales Summit | #10 of 2024 Top Podcasts

The GaryVee Audio Experience

Gary Vaynerchuk

Business, Marketing, Entrepreneurship

4.8 • 18.1K Ratings

🗓️ 23 December 2024

⏱️ 44 minutes

🔗️ Recording | iTunes | RSS

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Summary

Hey everyone, Thank you so much for listening to the podcast this year. We’re counting down to 2025 w/ our top episodes of 2024. Today we’re listening to Ep. 10. In this episode, I share my journey from selling baseball cards to launching WineLibrary.com and discuss how brands must adapt to stay relevant. We dive into the power of TikTok, influencers, and AI, exploring how these shape marketing and retail today. You’ll hear why creative commerce and emerging talent are critical for success, along with tips on building authentic connections with your audience. This one’s packed with insights to keep your brand ahead of the curve. Enjoy! I hope you enjoy this look back at one of our most impactful episodes of the year. Let’s keep the momentum going into 2025!

Transcript

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0:00.0	Hey everyone, we're counting down to 2025
0:02.2	with our top episodes of 2024.
0:04.3	Here's episode number 10. Enjoy.
0:06.6	First of all, thank you for having me.
0:08.8	You know, my career really, in essence,
0:11.1	besides the lemonade stands and the baseball cards
0:13.0	I sold all around New Jersey growing up in this great state,
0:16.4	really started my dad's liquor store in Springfield, New Jersey.
0:19.5	And in 1996, I launched Wine Library.com.
0:22.6	So I started direct-to-consumer e-commerce wine business
0:26.6	in 1996.
0:28.6	And so that was on the back of a single store retail store
0:32.6	that I had at that point already worked in for the last seven years.
0:35.6	I started working there when I was 14.
0:38.4	So, N caps and signage and customer count and moving problems.
0:43.6	This is one of, there's a lot of reasons I say yes to things.
0:46.9	We're so grateful for the Sasha relationship.
0:49.1	I really love really what's happening in CPG.
0:53.0	You know, I'm empathetic that people in CBG may not like it
0:56.2	because there is a lot of change.
0:58.3	Like, I mean, right off the top, I'm petrified about retail media.
1:03.5	Like, you're already paying enough in shopper marketing
	...

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