This is full circle. So when you first came out with it, what was the, what was the

marketing push? Like how did, like, what was, did y'all come out with one design or like

a bunch of? We actually had tried one design before with the brand and it's kind of one

track. If you tell me you have a brand and you don't have one item, I don't have one thing

to buy for you. Yeah. So when we started this brand, we actually started with about 12 items

from the day one and then we just expanded from those 12 items. But even when we were

moving from city to city and the sprinter, we probably had 40 items in the sprinter at a time

for a customer to buy. Like, so it was literally, it was literally a rolling store. It wasn't

really like you were coming to buy a t-shirt from us. It's like you come to buy a t-shirt and then

it's like we also got four different pair of washes of jeans in here with the socks that we

given away from free at this time. Like every outfit really coming with a pair underwear and a pair of

socks. You get what I'm saying? Like, yo, Ben, you gave me some game too. And I never, ever thought

about this. And I want you to tell them like we were going through and I'm looking at like socks

and underwear and y'all got toothbrushes and all kind of stuff. And you said something so dope.

And I was like, and I asked you like, yo, do those make money? Do you sell a lot of them?

And you said, no, I just need more stuff in your house. Exactly. Can you explain that? Yo,

that joint changed my life. I said, that it's just how I'll do this. All right. It's just

products that you have pretty much had a never run out in the household. And we're basically

turning our brand into Michael Jordan, right? Because we're a household name. Like if you think about

it, it's like, oh, toothbrush. I said, we made this landiest products on purpose, the kind of

products you never going to throw away. It's like, we make balls balls. It's like, yeah,

but it's possible from came in a tool in this package. We got the basketball goes for the

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