The Best 2024 Ad Strategies That I'll Use in 2025

The Art of Online Business

Kwadwo [QUĀY.jo] Sampany-Kessie

Entrepreneurship, Business, Youtube, Online Business, Podcasting, Online Marketing, Marketing, Team Building, Business Scaling, Facebook Ads, Outsourcing, Social Media, Evergreen Sales Funnels, Productivity

4.8 • 821 Ratings

🗓️ 27 December 2024

⏱️ 16 minutes

🔗️ Recording | iTunes | RSS

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Summary

Let's talk about my top ads management strategies from 2024 that I'll definitely be using again in 2025. We've had a year full of testing, discovering some great tactics, and weeding out a few that just didn't cut it. Jamie joins me as we wrap up the year, literally wrapping presents for Christmas while sharing insights. We'll discuss the Olympic gold medal testing framework, advantage plus audiences, and creative strategies to boost your ad performance. Join us as we share the strategies tha...

Transcript

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0:00.0	In this episode of the Art of Online Business podcast, we'll be breaking down my favorite ads management strategies from 2024, the ones that I will for sure be going back to time and time again in 2025.
0:13.7	It's been a good year of testing. Meta has come out with some new options. I've tested them. I'll tell you my favorite ones and I'll even tell you a couple
0:22.3	that are trash. We're talking about his Olympic gold medal testing framework, how to use
0:29.5	Advantage Plus audiences, creative strategies that maximize performance, and why one day engaged
0:36.3	view attribution settings are working.
0:39.3	So let's jump into it. Thank you for being here co-host Jamie. Thank you. You're now you, it's the end of the year. You've been the co-host for what, four months? Four months. And my wife for what, 15 years?
0:51.3	Yes, sir. It's been good, it's been good. It's been really good. So it's actually nighttime right now. And if you're watching on YouTube, I am blocking the presents that we're wrapping up for Christmas. Yeah, you might see a sneak pre-go. Can you see those?
1:05.3	Presents. Can you see those over my shoulder right there? Yeah, we're going to wrap up the presents and I actually
1:12.6	convinced Jamie to rent alien Romulus. So the good thing is we'll be distracted from the present
1:18.7	so we won't get too scared by the scary parts because we just won't have to look. Yeah. So that's,
1:22.8	that's coming up for us after we finish recording this episode. So we're wrapping up presents and wrapping up the year.
1:29.9	With great strategies.
1:30.7	Yes, with great strategies.
1:32.2	So Quajio, we're going to kind of do interview style today.
1:35.1	And I want to ask you, what is this Olympic gold medal testing framework?
1:41.1	Where did you come up with?
1:42.2	The name is it because of the Olympics this past year?
1:44.6	It's because of the Olympics. So this is a strategy that I've been doing before, 2024, but it's
1:51.1	what cuts ad costs for clients. I love it. Which is always good. It's how I start off new client
1:56.5	accounts. So I'm going to give you the quick rundown. And if you want more info, I actually
2:00.8	took just this strategy and
2:02.8	I explained it visually and it was like $17. I discounted it to $1. So that will be in the show notes below.
	...

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