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Muscle Intelligence

The benefits of being objective and adaptive with transformation specialist Kris Gethin

Muscle Intelligence

Ben Pakulski

Expert, Ben, 40, Pakulski, Alternative Health, Fitness, Health & Fitness, Intelligence, Biohacking, Mi, Intelligent, Mi40, Nutrition, Diet, Hormones, Muscle, Exercise

4.8745 Ratings

🗓️ 9 April 2020

⏱️ 52 minutes

🧾️ Download transcript

Summary

We often talk about the idea of objective versus subjective living on the podcast and our guest today is such a great example of someone acting in the most objective way possible, zeroing in on a goal and then chasing that relentlessly. Kris Gethin is the founder and CEO of Kaged Muscle, a supplement company bringing you the most natural and healthy things you need in your diet. Kris is also a coach and trainer of the highest order, helping his clients reach beyond their natural potential to amazing heights. In our conversation today, we get into the discipline that bodybuilding can instill in the human mind, staying on course to achieve huge goals and the challenge of staying motivated after achieving them. Kris unpacks his thoughts on the part that a coach should play in a client's life, what fear means to him these days and why offering value to those around you will take you that much further in all your pursuits.

We also get into the topics of integrity and intention and talk about building a business that resonates with your own values as well as those of your clients. We finish off this great conversation talking about Kris' own fitness routines, his aspirations for the future and where he wants to take his company in the next year. We have an amazing new sponsor for the show today, handpicked by Ben, due to his massive respect for the company and their founder. Billings Seafood Guys offer incredible seafood packages of the highest quality and if you use the code 'BEN' at checkout you will get $20 off your first order. So head over to wildalaskanseafoodbox.com/ben and check it all out!

 

Timestamps

  • Optimizing all areas of life; the benefits of the discipline developed in bodybuilding. [7:53]
  • Kris’ philosophy for setting targets and staying on track to hit them. [10:54]
  • Advice for maintaining a commitment to objectives despite relative comfort. [14:43]
  • The actual role of a coach; the lighthouse in the storm. [20:35]
  • Kris' experiences of carrying on through discomfort and pain. [26:04]
  • The meaning of fear to Kris and how he faces it as he gets older. [30:09]
  • Offering value to brands and associates instead of asking for a deal from them. [34:19]
  • Integrity and intention; building a heart-centered business for better sleep! [39:40]
  • Kris' motivation and method for starting his company and selecting products to offer. [40:58]
  • Experimentation with the carnivore diet and where Kris is currently at with his training. [43:45]
  • Looking to the future with Kaged Muscle and their new products. [46:37]

Transcript

Click on a timestamp to play from that location

0:00.0

Ladies and gentlemen, what's going on? I hope everybody's doing extremely well.

0:22.6

I know we're all going through a challenging time,

0:24.6

but I think this is a great opportunity,

0:26.6

perhaps one of the greatest opportunities that has existed in recent memory

0:29.6

to start paying attention,

0:31.6

start paying attention to what in your life is going really well,

0:34.6

start paying attention to what in your life maybe isn't going so well.

0:43.1

And don't think of this situation as something that's going to break you. Think of it something that's going to make you stronger. Many people are speaking of this reality that businesses are

0:47.2

closing and relationships are ending. There's a lot of things going on that are going to elicit

0:52.6

struggle, adaptation and change. And maybe I encourage you to

0:58.5

think about this reality that maybe it's not creating problems. Maybe it's just revealing

1:04.6

problems, especially in business and relationship. And one of the main targets we should all be

1:09.9

creating in our life is how do we

1:11.9

make a relationship that's anti-fragile? How do we make a business as anti-fragile? What does that mean?

1:16.5

It means as we are subjected to adversity, we get stronger, we get better and we're adapted to

1:23.6

challenge. And this is the necessity of the human race is, you know, the strongest doesn't

1:30.2

always survive. The most adaptable to change is what survives. And that's a quote from Charles Darwin.

1:36.0

So be adaptable, right? Be like water. Adapt and grow. And we will all be strong on the other side.

1:43.2

Now, today's guest, Chris Geffen, one of the

1:45.6

strongest, most adaptable human beings I've ever come across. Chris has been a successful

1:51.1

bodybuilder. He's been an extremely successful editor of one of the top magazines and one of the top

1:56.7

websites in the entire planet. Chris has also transitioned to doing Ironman triathlons and now ultra endurance triathlons. Chris is one of the guys who I have

...

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