The Basement: Joseph Matheny | The Man Who Hacked Reality Before the Internet Existed
The Why Files: Operation Podcast
The Why Files
4.8 • 9.4K Ratings
🗓️ 1 June 2026
⏱️ 165 minutes
🧾️ Download transcript
Summary
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| 0:00.0 | Changes in sexual performance are more common than most people realize, and support doesn't |
| 0:04.0 | need to feel awkward. |
| 0:06.0 | With MedExpress, everything happens privately online. |
| 0:09.4 | Start by completing a short consultation reviewed by UK registered clinicians. |
| 0:13.4 | If eligible, treatment is delivered discreetly to your home with ongoing support whenever |
| 0:17.8 | you need it. |
| 0:18.9 | You're not alone in this. |
| 0:20.5 | Visit Medexpress.co.uk slash podcast to learn more. |
| 0:24.3 | Today I'm talking with Joseph Methini, a writer and storyteller who built the internet's |
| 0:28.2 | first alternate reality game. |
| 0:30.6 | He built a story so convincing it made people believe a portal to another dimension |
| 0:34.8 | was hidden in the New Jersey Pine Barrens. |
| 0:38.0 | But... a portal to another dimension was hidden in the New Jersey Pine Barons. That whole state is another dimension. |
| 0:41.5 | Be nice, I've got family in Jersey. |
| 0:44.0 | Once you cross the GW and hit Fort Lee, it's like an alternate universe. |
| 0:48.7 | Wherever you left turn is a jug handle and you're not allowed to pump your own gas. |
| 0:52.9 | That story was Aung's hat, not published as a novel, but scattered across bulletin boards, |
| 0:58.0 | websites, phone lines, pamphlets. |
| 1:00.8 | The story felt real. |
| 1:02.5 | Today we'll talk about where that ARG came from and how it got weaponized. |
| 1:06.5 | Apple get into his chat bot from the 90s. |
| 1:09.5 | You see, he built Google before Google. |
... |
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