The Art Of Storytelling Through Scent Ft. House Of Dastan
Skin Anarchy
Ekta et al.
4.2 • 2K Ratings
🗓️ 31 October 2025
⏱️ 21 minutes
🔗️ Recording | iTunes | RSS
🧾️ Download transcript
Summary
In this Fragrance Friday episode of Skin Anarchy, Dr. Ekta Yadav sits down with Hamed Arefian, co-founder of House of Dastan, the niche fragrance brand blending Persian heritage, Parisian craftsmanship, and New York sophistication. Rooted in the Persian word “Dastan,” meaning “stories,” the brand reimagines perfume as a medium for cultural storytelling—where every scent is a narrative, and every bottle, a work of art.
Hamed shares how childhood memories of rosewater, cardamom, and tea inspired the sensory poetry behind Dastan’s creations. Drawing from his family’s deep connection to Persian culture and poetry, each fragrance captures emotion, memory, and identity—bridging generations through scent.
Collaborating with renowned perfumer Richard Herpin (creator of Tom Ford’s Oud Wood), House of Dastan brings to life a refined harmony of East and West. Their standout fragrance, You?, epitomizes this philosophy—crafted to adapt to each wearer’s chemistry, creating a completely unique signature scent. “It’s not just worn,” Hamed says. “It becomes you.”
As luxury evolves, House of Dastan champions emotional craftsmanship over excess—where true artistry lies in care, integrity, and depth. With three new limited-edition fragrances on the horizon and a SoHo boutique opening this November, the brand continues to redefine what modern luxury means in 2025: intimate, personal, and timeless.
Tune in to hear how House of Dastan is transforming fragrance into a living art form—one rooted in heritage, yet designed for the modern soul.
CHAPTERS:
0:02 – Introduction & Welcome
1:00 – The Journey to Founding House of Dastan
2:04 – Blending Persian, Parisian, and New York Influences
3:42 – The Heritage of Persian Fragrance & Storytelling
5:09 – Collaborating with Perfumer Richard Herpin
7:09 – The Story Behind “You?”
9:09 – The Rise of Middle Eastern Fragrance Culture
12:07 – Crafting the First Collection & Fragrance Design Process
15:03 – From Retail to Brand Building
19:39 – Redefining Luxury & What’s Next for House of Dastan
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Transcript
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| 0:00.0 | Hey guys, welcome back to Skin Anarchy. This is a fragrance Friday episode and I have such an |
| 0:04.7 | amazing brand to share with all of you today. I think when it comes to fragrances, it's very |
| 0:09.6 | difficult to find brands that are really merging cultures and bringing this twist of modernism |
| 0:15.4 | to everything at the same time. And that's exactly what House of Destan is known for. So without further ado, |
| 0:21.4 | I want to introduce you guys to the co-founder of House of Destan. Hamad, welcome, Ahmed. I'm so excited to host you. Thank you very much. I'm excited to be here and looking forward to this. Yeah, no, I really have been looking forward to this. I've fallen in love with the brand. And I I loved it for a long time actually before we connected. |
| 0:38.7 | And so many questions for you with the brand and I loved it for a long time actually before we connected. |
| 0:38.7 | And so many questions for you about the inspiration and all the beautiful things that have gone into creating it. |
| 0:44.0 | But I would love to learn more about you. |
| 0:46.2 | And I know you and your sister co-founded the brand, correct? |
| 0:49.3 | Sure, yes. |
| 0:50.1 | We actually started this project about six years ago and we learned a lot. |
| 0:55.8 | We've been in the industry for the past 15 years in the retail section of it. |
| 1:00.4 | And this was always a dream to create our own fragrance line based on our beliefs and what we really love. |
| 1:08.0 | And yeah, after five years, six years, I would say, we launched that last year in |
| 1:13.3 | December 2024. Wow. That's really amazing. I think the brands really kind of speaks for itself |
| 1:19.7 | because it feels like it's been around for a while. I just, I don't know, I've known about it for a |
| 1:24.6 | couple of years, but it's really something that has created a home in my |
| 1:27.8 | collection. So I really love it. And I know a lot of you out there might have heard of it already, |
| 1:31.6 | or you have multiple fragrances. But I want to dive into this cultural aspect of this, Ahmed, |
| 1:37.4 | because you're really bringing forward three different cultures, right? I mean, you're blending so |
| 1:41.9 | much together. How is that? How did that come about when you were |
| 1:45.1 | crafting the concept and the vision for the line? Yes, so I would say because we didn't really want to |
... |
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