Hey guys, welcome back to Skin Anarchy. This is a fragrance Friday episode and I have such an

amazing brand to share with all of you today. I think when it comes to fragrances, it's very

difficult to find brands that are really merging cultures and bringing this twist of modernism

to everything at the same time. And that's exactly what House of Destan is known for. So without further ado,

I want to introduce you guys to the co-founder of House of Destan. Hamad, welcome, Ahmed. I'm so excited to host you. Thank you very much. I'm excited to be here and looking forward to this. Yeah, no, I really have been looking forward to this. I've fallen in love with the brand. And I I loved it for a long time actually before we connected.

And so many questions for you with the brand and I loved it for a long time actually before we connected.

And so many questions for you about the inspiration and all the beautiful things that have gone into creating it.

But I would love to learn more about you.

And I know you and your sister co-founded the brand, correct?

Sure, yes.

We actually started this project about six years ago and we learned a lot.

We've been in the industry for the past 15 years in the retail section of it.

And this was always a dream to create our own fragrance line based on our beliefs and what we really love.

And yeah, after five years, six years, I would say, we launched that last year in

December 2024. Wow. That's really amazing. I think the brands really kind of speaks for itself

because it feels like it's been around for a while. I just, I don't know, I've known about it for a

couple of years, but it's really something that has created a home in my

collection. So I really love it. And I know a lot of you out there might have heard of it already,

or you have multiple fragrances. But I want to dive into this cultural aspect of this, Ahmed,

because you're really bringing forward three different cultures, right? I mean, you're blending so

much together. How is that? How did that come about when you were

crafting the concept and the vision for the line? Yes, so I would say because we didn't really want to

...