Today on Motley Fool Money, we'll get into why we love pricing power and why we have questions

about the business of plant-based proteins.

All that and more coming up right now.

I'm Chris Hill, and joining me from the Financial Capital of the United States of America,

Motley Fool Senior Analyst, Maria Gallicor.

Thanks for being here.

Thanks for having me.

We've also got Jason Moser and Matt Frankl coming up with a closer look at a payments company.

A lot of investors don't know about, but let's start with a conversation about pricing power.

The thing that Warren Buffett has said, he loves to see most of all in a business the ability

to raise prices over time.

If history is any guide, Maria, both Amazon and Costco are going to raise the price of their

membership fees this year.

The last time Amazon did this with Amazon Prime was four years ago, and the time before

that was four years prior.

With Costco, it was on five-year cycles.

They raised the price of a Costco membership five years ago, and then five years before

that.

Let me start with this.

If you're a shareholder of either a company, first of all, congratulations.

These are great businesses that have rewarded shareholders for a long time, but if you're

a shareholder, you have to be hoping that they are going to follow suit and in fact, raise

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