The Art of Persuasion & How to Use it For Good | Jason Harris

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Darin Olien

Activism, Motivation, Environment, Education, Self-improvement, Fitness, Wellness, Health, Alternative Health, Health & Fitness

4.8 • 1.4K Ratings

🗓️ 20 July 2022

⏱️ 52 minutes

🔗️ Recording | iTunes | RSS

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Summary

We are bombarded with thousands of ads daily. No matter where you turn, everyone is trying to sell something. But marketing gets a bad wrap– selling isn’t always about money. It’s about persuasion! We market and advertise ourselves all the time, at work, on social media, to potential partners. So what if we used our marketing skills for the greater good? Jason Harris, co-founder & CEO of Mekanism and author of The Soulful Art of Persuasion, explains how to market yourself and your brand authentically using persuasion and how selling yourself can help sell your message.

|| LINKS || www.thesoulfulart.com | www.trybite.com/darin20 | www.beekeepersnaturals.com/darin | Full Show Notes -

https://darinolien.com/the-art-of-persuasion-how-to-use-it-for-good-jason-harris/

Transcript

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0:00.0	Everybody, welcome to show. This is Dernalline. This is the Dernalline show. What's happening?
0:09.3	How you doing? Living your life on purpose. You don't step in and make choices that line your
0:16.9	life up with what you want. You're just a pinball, man. Just getting battered around by other people's
0:23.5	thoughts, feelings, emotions, ideas, concepts, all of that stuff. So you got to take a beat,
0:29.0	you got to take a pause, you got to go in, you got to figure out what you want, what your goals are,
0:33.7	who you want to be, what you want to be, and just go for it. I don't know where that came from
0:38.1	just now, but it's there. That's what I think about on a daily basis. If I don't get in alignment with
0:44.1	what I want, I get stressed out, get overwhelmed, not happy. I got to line it up with what the hell I'm
0:52.4	doing here and why I'm doing it. My next guest is an ask kicker, Jason Harris, co-founder and
0:59.6	CEO of the award-winning creative advertising agency mechanism. Yeah, you'd be like, what?
1:06.4	Talking with the dudes, got advertising, but this is it. Everything you do, you're sharing something
1:13.8	you want people to listen. Everything that you're trying to persuade people in understanding
1:22.7	or you're trying to create an argument for something or you're trying to convince them of doing
1:28.1	something, whatever it is, this dude is a master in. You wrote a book, The Soulful Art of Persuasion.
1:38.0	It might sound weird when we talked about the connotation around persuasion, but the truth
1:44.4	is you're always doing it all the time, but we're bringing now The Soul in, like he's worked with
1:53.2	Ben and Jerry's, Alaskan Airlines, that list goes on and on. He's the 2021 CEO of the year
2:03.5	by The Drum, a recipient of four A's, 100 people who make advertising great
2:11.7	in 2020 campaign, US 40 over 40, honoree for his noteworthy contributions to advertising and marketing.
2:21.5	This was an amazing conversation because I really loved when you really get what advertising
2:28.7	and marketing is. It's about being vulnerable and transparent. I've always laughed that I've never
2:35.7	tried to sell anything. I've never tried to market anything per se. I'm just sharing my authentic
	...

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