The art of marketing — for good | Raja Rajamannar

TED Business

TED

Business, Modupe Akinola, Ted Business Podcast, Business Leadership Podcast, Ted Talks Business, Ted Modupe, Ted Talks

4 • 1.2K Ratings

🗓️ 10 March 2025

⏱️ 26 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Can marketing transcend traditional business goals and actually be a force for good? Mastercard CMO Raja Rajamannar shares how purpose-driven initiatives — like “touch cards” for the visually impaired and debit cards that let people choose how their names appear — align profit with purpose and position businesses to create meaningful, positive change. (This conversation was hosted by TED's Whitney Pennington Rodgers.) After the talk, Modupe reflects on how a business can find purpose beyond profit.

Hosted on Acast. See acast.com/privacy for more information.

Transcript

Click on a timestamp to play from that location

0:00.0	It's the first customer of the day.
0:02.0	The unexpected 20% tip and the 100% boost to your confidence.
0:07.0	Business is a numbers game and sum up has the tools you need to stay ahead.
0:12.0	With tap to pay, you can accept contactless payments using just your smartphone.
0:17.0	And with our free business account, you can manage all things money with zero hassle all in one place.
0:24.4	Make it count with SumUp. Download the app or find out more at sumup.com.uk.
0:32.2	This episode of TED Business is brought to you by King's Business School, part of King's College London,
0:39.7	where you can learn to lead the way with an executive MBA.
0:44.0	Leadership today isn't just about climbing the ladder. It's about creating real impact.
0:50.3	At King's Business School, you'll gain the skills to balance profit with purpose,
0:56.0	equipping yourself to lead through complexity and drive meaningful change.
1:00.7	This executive MBA brings together a diverse cohort of professionals from industries like
1:06.8	health care, finance, law, and tech, expanding your network and perspective.
1:13.5	And with flexible in-person and online learning, plus a generous portfolio of scholarships,
1:20.4	you can advance your career without putting it on pause. Not to mention, King's Business
1:26.6	School is triple accredited, a distinction earned by just
1:30.3	1% of business schools globally. And because you'll be studying in the heart of London, you'll have
1:36.4	access to some of the world's most influential hubs in finance, technology, and policymaking.
1:43.9	An executive MBA is an investment in your future.
1:47.7	But at King's, an executive MBA is an investment in everyone's future.
1:54.1	Lead the way with better business for a better world.
1:58.2	To find out more, search King's Executive MBA today. This episode is sponsored
	...

Please login to see the full transcript.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from TED, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of TED and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.