The Art of Creation with The Edge - Part Two

The David McWilliams Podcast

David McWilliams

News & Politics

4.5 • 692 Ratings

🗓️ 9 October 2025

⏱️ 48 minutes

🔗️ Recording | iTunes | RSS

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Summary

We’re back with The Edge for part two of our conversation. This time, on the creative mind itself, we talk about what connects the artist and the entrepreneur: the instinct to imagine something that doesn’t exist and make it real. From James Joyce’s Volta Cinema to U2’s Berlin reinvention, we explore how creativity and risk are two sides of the same coin, and why failure, not success, is what really drives innovation. The Edge opens up about reinventing old songs, finding confidence in chaos, and what it means to stay curious for decades. We also dig into AI and the future of music, asking whether algorithms can ever truly create something new, or if the human imagination will always win out.

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Transcript

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0:00.0	Just before we start, John, a quick announcement. I am going to Australia. I am doing an Australian
0:05.3	book tour. I'm in Melbourne on the 8th of October, Sydney in the 9th of October, Brisbane the 10th, 11th, 12th of
0:12.7	October and Christchurch in New Zealand on the 14th of October. Check out David MacWilliams.
0:19.9	Dot i.e. forward slash tour for tickets and dates.
0:24.5	And if you're down under, we'll see you there.
0:26.9	Bring us back a didgeridoo.
0:28.3	I'll be bringing back jellies and a didgeridoo.
0:32.5	Looking to stay entertained this winter.
0:36.4	Book with Ticketmaster
0:37.9	for unmissable savings
0:39.5	on the best West End shows
0:41.3	featuring Disney's Hercules
0:43.0	The Devil Wears Prada
0:46.0	Harry Potter and the Cursed Child
0:47.8	MJ the musical
0:48.9	Wicked and More
0:50.3	Book by the 19th of October
0:52.4	at Ticketmaster.com.ukh, forward slash theatre.
0:58.0	Applicable dates and seats vary per show. Terms and conditions apply.
1:04.5	This is a paid advertisement from American Express. Specifically, the Marriott-Bonvoy American Express card, which John is basically a travel
1:14.2	companion that earns while you spend, which is a good thing.
1:18.0	Yeah, and you can earn six Marriott Bonvoy points for every one pound of eligible spend at
	...

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