The art and science of wine tasting | Qian Janice Wang
TED Talks Daily
TED
4.1 β’ 12.1K Ratings
ποΈ 7 April 2026
β±οΈ 16 minutes
ποΈ Recording | iTunes | RSS
π§ΎοΈ Download transcript
Summary
No two people taste wine the same way, and science is starting to show us why. Sensory scientist Qian Janice Wang explores why experts and beginners experience complexity so differently β revealing that what makes a wine great may have less to do with what's in the glass and more to do with what's happening in your brain.
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Transcript
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| 0:00.0 | You're listening to TED Talks Daily, where we bring you new ideas to spark your curiosity every day. |
| 0:09.0 | I'm your host, Elise Hugh. |
| 0:11.1 | It's wild to think about, but it turns out that no two people taste wine the same way, |
| 0:16.5 | and science is starting to show us why. |
| 0:19.3 | There are actually two ways of thinking about complexity when it comes to wine or food. |
| 0:24.9 | There's first chemical complexity, right? |
| 0:27.7 | That's the stuff that's in the glass. |
| 0:29.6 | And then there's a concept called psychological complexity, where complexity is not really in the |
| 0:34.7 | wine, but it's in the mind of the drinker. |
| 0:37.0 | That's food science researcher Chen Janice Wong. |
| 0:40.6 | In her talk, she explores why experts and beginners experience complexity so differently, |
| 0:46.5 | revealing that what makes a wine great may have less to do with what's in the glass |
| 0:50.7 | and more to do with what's happening in your brain. |
| 0:53.6 | They were just told, here are six red wines. |
| 0:55.8 | I would like you to taste them. |
| 0:57.6 | And people made some ratings. |
| 1:00.0 | Do you think that people could actually tell in a blind tasting, |
| 1:03.8 | which were blends and which were single varieties? |
| 1:06.4 | Coming up right after a short break. |
| 1:19.8 | Thank you. up right after a short break. And now our TED Talk of the Day. |
| 1:22.9 | So I would like everyone to close their eyes just just for a second, and imagine that you're |
| 1:29.9 | holding a glass of wine. |
... |
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